MARKETING
THROUGH THE LOCKDOWN
by Simon Iredale Chief executive, Motionlab
Here are a few simple tips to keep your business simmering during these crazy times.
Build trust: Ask people, while they’re all sitting at home, to write you a review or case study. Or even film a testimonial. Social proof and a fabulous reputation is a powerful differentiator between a good business and an amazing business.
Content: Get creative and start writing some great content. It’s all about creating value: sharing your expertise to help your audience. Show them that you’re the authority in your sector.
Website: Give your website a good old tidy up. Clear out any old content, add in new and more relevant stuff.
Innovate: It’s fairly clear that things will change even after the lockdown. How can you adapt your
business to overcome any social distancing, or remodel what you do to adapt to a changing future? We have helped several of our clients become much more digital and virtual in their offering.
Learn: There are a ton of companies out there doing free or discounted courses. What better time to learn a new skill or upskill yourself on areas you’re a bit rusty on? Every day’s a school day when it comes to running a better business.
Network: I have several virtual meetings each week with fellow directors and business owners, all discussing challenges, ideas and more. It’s a great opportunity to take stock and reassess your business.
There’s a lot more I can suggest. If you would like any more free help and advice, drop me a line, I’ll be happy to help.
INNOVATION DURING ISOLATION
by Stuart Waddington IT manager, Pierce
The challenges caused by Covid-19 are far and wide and the impact on IT operations cannot be overstated, more so in businesses where the IT systems underpin customers’ services.
We expect in the coming weeks organisations will begin to move focus from remote worker productivity to adapting to longer-term change in customer behaviour resulting in a surge in new digital initiatives.
Solutions to help with remote worker productivity can be more prescriptive with key technologies like Microsoft Teams, Zoom, Skype all coming to the fore in recent weeks but adapting to the change in customer behaviour will be more problematic.
Widely used, off-the-shelf packages, such as Microsoft Office 365 embrace significant features, generally available at little or no additional cost, so consider reviewing these with your IT provider.
Businesses subscribing to cloud accounting packages have access to a wide ecosystem of integrations and add-ons, at the simplest level, invoice recognition can reduce the need to rely on paper documents.
Cloud solutions are a logical option in the current environment and speed of deployment and low upfront cost make them ideal.
Whether new initiatives are best served through cloud platforms or on-premises investments; and whether that can be done with existing resources or needs new; we’re happy to help.
External outsourcing is more relevant now than ever to cover skill shortages or time constraints. We are always here to talk, whether as a friendly voice to share our own experiences, or as part of a more formal engagement.
For existing and potential new customers, we are committed to supporting them more than ever.
We provide solutions
Providing core accountancy services with quality and swiftness whilst focusing on the future of your business and finding solutions to your problems.
Some of our solutions: BusinessStrategy
Pre year end planning Staff incentives
Re-structuring your business Selling your business Buying a business
Acquisitions Raising finance Forecasting
Trust and estate planning Tax investigations
Research & Development Management / family buy outs Business Valuations
Give us a call to discuss how we can help your business 01254 688100 Email:
l.kennery@
pierce.co.uk
LANCASHIREBUSINESSVIEW.CO.UK
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IT AND TECHNOLOGY
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