Karen Tems Director
Steve Brennan Co-founder & CEO
/Karen Tems
YOUR NEW WEBSITE FREE OF CHARGE
HOW YOUR NEWW TO MAKE B2B WEBSITE
CAN LEAD TO BIG DEALS
CAN COST NOTHING
When we speak to marketers and business owners about new website projects we’re often asked how much budget might need to be set aside.
A sensible question of course, but I’m always surprised how infrequently we’re asked what return the website would be likely to generate - to me it’s the key question to ask.
The purpose of a B2B website is to promote the business the right way with the right brand, the right key messages, and with content that aligns with the problem their target customer wants to solve.
The outcome of the website will always be a number - a number of leads or an amount of sales - but not all websites are equal of course.
Woody Allen is famously quoted as saying 80 per cent of success in life is showing up. I’ll add to that and say the final 20 per cent comes from talking when you’re there. Even if it’s just chit-chat, talking matters.
When planning a networking strategy, many people forget the simple power of serendipity. One of our members told me a story recently.
Early on in his self-employed career, he had read a business book that contained a theory about the Minimum Effective Dose or MED. Applied to use of time, the book’s theory was that the MED is simply the smallest “dose” of action that will produce a desired outcome and anything beyond the MED is therefore wasteful. Basically, a pop-science version of “use your time wisely”.
team of BAE Systems engineers have led successful ejection seat trials, using a rocket-propelled sled travelling at speeds of more than 500mph.
Experienced engineers have worked alongside junior team members on this project to pass on skills and knowledge which can be taken forward into future developments of Tempest, with the aim of the sixth generation fighter entering service by 2035.
The project partners say the range of “novel technologies” being harnessed by the demonstrator programme will demonstrate and test key elements of the next generation combat air design.
It will also show the skills, tools, processes and techniques needed to develop Tempest, which will be delivered through the Global Combat Air Programme, in partnership with the UK, Italy and Japan.
The demonstrator is, for the moment, a UK project. But talks are taking place with the view to bringing these new global partners into the development work.
Neil Strang, Tempest programme director at BAE Systems, stressed the significance of the project for the UK, economically and in air defence terms.
He said: “It’s now 40 years since our people led the demonstrator aircraft programme which gave birth to Typhoon and the work we’re doing today is another once-in-a- generation opportunity to write the next chapter in aviation history.
“Right across the Tempest programme we’re using digital techniques and innovative design and engineering methods to ensure we can deliver Tempest in service by 2035.
“We already have 1,000 people involved in this programme across UK industry and the supply chain, with young apprentices and graduates working alongside some of our most experienced engineers.
“This work will continue to act as a beacon, attracting the very best talent and experience to pass on to future generations of engineers needed for the UK to remain an industry leader in defence and aerospace capability.”
Commodore Martin Lowe, director of the programme for the MoD, explained that UK’s previous demonstrator, which led to the Eurofighter Typhoon project, inspired him into a career in the RAF.
He added: “I’d like this supersonic demonstrator aeroplane to have the same impact on another generation.”
Richard Berthon, director future combat air for the MoD, said: “The Flying Demonstrator programme is a remarkable effort to design and build a supersonic stealth jet that will prove integration and develop our national skills, while providing data and learning in support of Tempest entering service by 2035.
“Tempest is no longer just an idea or concept on a computer; our industry partners have made real, tangible progress and are bringing the programme to life through innovative projects, such as the flying demonstrator.”
LANCASHIREBUSINES SV
IEW.CO.UK
Many clients we work with are generating hundreds of thousands or millions of pounds of business each year from their websites.
But with different design choices, different key messages and different functions revenue could halve, or double!
After buying into this idea, he found himself driving home from a networking meeting one evening, where he had ended up spending nearly all his time just chatting to another person in the same industry as him. Chit-chat and nothing more.
So the key metric for a new website project is actually what is it expected to generate - even just an extra £50,000 of revenue per year is enough to render the question of whether the project costs £20,000 or £40,000 meaningless.
Applying the MED theory he deemed the meeting a waste of his time and set his mind not to attend that group again and be cautious about networking in general.
Because a website generates a return it’s an investment just like any other.
We should buy a website like we buy stocks and shares - choosing the one with the highest expected recurring return.
We’d never buy stocks and shares because they’re the cheapest we can find, so we should never buy a website that way.
A full six months later though, he received a call from the person he had been chatting to who went on to introduce him to a company who became his biggest client for the next five years – essentially keeping his business afloat through its early days of growth.
And the simple maths is - for any established B2B business switching to a website that generates a good flow of additional new business will likely make the website project effectively free of charge anyway.
The Business Network Central & East Lancashire hosts a variety of networking events at quality venues across Lancashire.
For further information call Steve Brennan Tel: 01772 591100
www.bespokedigital.agency
To find out more, go to
www.bncel.co.uk
So when you next go to a networking meeting, don’t be rushing to do your table-pitch or be aiming to seek-out potential clients in the room with laser-like accuracy. Relax. Chat. Small talk matters and can lead to big things.
W SMALL TALK
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