BEGIN WITH YOUR BRAND by Stacey Waugh
Head of brand communications, Two Stories
It’s widely recognised and understood that consumers engage more with brands that meet their needs and connect with them on a deeper level.
Your brand is the most valuable tool within your business, yet the mistake many businesses make is jumping straight into a marketing strategy without having a well- defined brand.
Clever marketing may work for a short period of time, but in the long run it will only get you so far. A strong brand will set your long- term direction.
Your brand tells your story, makes you stand out from your competition, and ensures that what your business believes in is effectively communicated.
Simply put, your brand is the perceived emotional image of your business that exists in the hearts and minds of your audience.
It isn’t something you own, but rather the meaning people attach.
The first step to defining your brand is to spend time understanding your customers and how your business serves their needs.
Discover what they - and your team, suppliers, and partners - think and feel about your business, what they want from it, what makes your business different, and why your business exists.
Once your brand narrative is verbalised, you can then tell your story visually through brand design.
Together, this creates your brand identity, which guides your future communications and gives you a competitive edge.
A strong, recognisable, consistent brand differentiates you from your competitors and lays the foundations for successful growth.
A strong brand could be the secret your business is missing.
YOUR BRAND IS YOUR WHOLE STORY... LET’S TELL IT
With a purpose-led approach and distinctive brand process, our award-winning brand consultancy and design studio helps businesses grow through the creation of meaningful, memorable brands.
Ready to tell your story? Let’s talk: 01524 928041
twostories.studio
USE YOUR CUSTOMERS’ FAVOURITE MEDIA by Joanne Hindley
Sales director, Lancashire Business View
With the economic conditions predicted for 2023 forcing many businesses to tighten their budgets, it’s important to get the most out of your marketing spend.
An important part of this will be to ensure that you’re communicating through the right channels.
This will be determined in part by the audience you’re trying to reach, and also by the types of products and services you’re looking to promote.
For example, does the gravitas that comes with print advertising best suit your needs, or would you rather meet your potential audience face- to-face at a live event?
Or perhaps your target audience lives largely online, perhaps social media specifically, with a digital campaign providing the best opportunity for you to engage with them.
By focusing on the avenues that your customers use, you can greatly improve the efficiency of your campaign and maximise your return on investment.
Here at Lancashire Business View, we have all these channels available to organisations looking to raise their profile across the county - and more.
We’ve got the magazine you’re reading in your hands, a website updated daily, a dedicated email subscriber base and tens of thousands of social media followers.
We run events spanning networking, conferences, seminars, celebrations and awards.
But getting your brand in front of your audience is only the first step. After that, it’s crucial that you’re sending the right message.
That’s why we work with our advertisers and supporters to ensure your message is timely, persuasive and mostly likely to get the results you’re looking for.
Our team, winners of several publishing industry awards, includes skilled event planners, commercially-minded creatives and experienced journalists on hand to ensure your campaign shines.
LET’S TALK NUMBERS:
6,000 print circulation 9,000 email subscribers 19,000 website visitors per month 40,000 website page views per month 37,500 social media followers
Contact Joanne Hindley now on 07442 949697 or
joanne@lancashirebusinessview.co.uk to discuss bespoke packages, tailored to your specific objectives and budget.
LANCASHIREBUSINESSVIEW.CO.UK
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MARKET YOUR BUSINESS
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