Steve Brennan Co-founder and CEO
@Bespoke_HQ bespokedigitalagency
ACCELERATING ONLINE GROWTH IN
Paul Jones
providers like CR to commercial vehicle powerhouse Leyland Trucks.
NAA chief executive Paul Jones is bullish for the future of the sector in Lancashire and the North West and sees the acceleration towards EV and the turmoil in supply chains caused by the pandemic as strong areas of opportunity.
Describing the case for more local sourcing as “compelling” he says: “We’ve seen a growing focus on supply chain security and a lot of impressive work in the development of the future ‘green’ supply chains we will need in areas such as battery technology and hydrogen power. Lancashire has some great opportunities ahead of it.”
One company looking to benefit from the transition to battery-electric is Emerson and Renwick (E+R), based in Accrington.
In the most testing
of times, growth finally beckons for the UK automotive industry
The manufacturing equipment specialist is part of a consortium of seven UK-based organisations that have come together to develop world-leading prototype solid- state battery technology, targeting the automotive sector.
With its engineering experience gained over more than a century E+R has also made a significant investment in a technology centre in Burnley, creating a demonstration and development facility.
The £20m Advanced Manufacturing Research Centre North West on the Salmesbury Aerospace Enterprise Zone is also working to support and strengthen the region’s automotive supply chain. Paul Jones points to it as another winning card for the sector in Lancashire.
Its R&D is carried out with a focus on digital and additive manufacturing, vehicle electrification and lightweighting, batteries and automation, and low carbon technologies.
The centre is also the primary site for the 5G ‘Factory of the Future’ project, a Department for Digital, Culture, Media and Sport (DCMS) funded programme, which is driving the adoption of 5G technologies in manufacturing.
Nationally, after the rocky ride of Brexit and the pandemic, industry watchers believe there could be some positive news ahead for the sector.
The SMMT is anticipating that easing semiconductor shortages are expected to help factory output rise by 15 per cent in the next 12 months to 984,000 units, an uplift worth some £3.9bn. By 2025, production volumes are projected surpass a million vehicles.
To harness this growth, it is calling for a targeted government action plan to safeguard the future of advanced automotive manufacturing and the thousands of jobs it sustains.
The SMMT says such a strategy should help attract investment in vehicle, battery and fuel cell production; support electrified supply chains, skills and innovation; and deliver the incentives and infrastructure critically needed to drive a healthy zero emission vehicle market.
Mike Hawes, SMMT chief executive, says: “In the most testing of times, growth finally beckons for the UK automotive industry, and as recession looms, that’s growth that should be nurtured.
“We need a framework that enhances competitiveness, enables investment and promotes UK automotive’s strengths: innovation, productivity and a highly skilled workforce.
“We therefore need swift and decisive, action that addresses the immediate challenges and gives us a fighting chance of winning the global competition. That window of opportunity is open but is closing fast.”
LANCASHIREBUSINESSVIEW.CO.UK
CHALLENGING TIMES At Bespoke we’ve been generating leads online for businesses for 22 years so we know the patterns that unfold when there is a change in the economic outlook.
When times get more difficult there are always some businesses that lean in and sharpen up their online marketing, and others that hesitate and slow down their rate of growth.
It’s obvious of course which do best - just last week I met yet another business that is thriving and attributed that to leaning in and improving their marketing during the lockdowns whilst competitors stalled.
But how to make the most of the opportunity changing times brings?
There are three classic areas where most businesses can significantly improve their online marketing:
Build a proper digital strategy
A proper digital strategy is based on research and data, normally with external coaching or support. Businesses with proper digital strategies save marketing costs and generate more business online.
Build a performance website
A performance website is designed and built using data and evidence with effective lead magnets. Activity is recorded and monitored 24/7 and improvements made. A performance website generates far more business than a regular website.
Run highly targeted paid ad campaigns
Most businesses are happy to “feel busy” or “feel visible” with their marketing. Targeted paid campaigns feel less visible as they’re only seen by your target customers. Structured correctly they deliver a consistent flow of quality leads.
Using this opportunity to finally set up your online lead-generation properly doesn’t only get you through a more difficult period with better results, it means you emerge as one of the big improvers, set up for consistent success in the long-term too.
Free digital strategy audit for B2B companies:
audit.bespokedigital.agency
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AUTOMOTIVE SECTOR
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