8 IN VIEW
CYBER
SECURITY ON THE ATTACK
Dr Daniel Prince is on a mission to get Lancashire’s SMEs to embrace cyber security, not just to protect their business from online threats but as a genuine tool for sales growth.
The senior lecturer in security and protection science at Lancaster University is working to turn the traditional view of cyber security on its head so it is seen as a positive cash generator, rather than something that has to be done but costs cash.
His message is that SMEs can use their cyber resilience and know-how to grow their business, create new products and increase sales.
Dr Prince says: “Data use and potential threats can actually be used to open doors. Through proper cyber security, businesses can grow and thrive across different platforms.”
To reinforce that message the university has launched a series of workshops designed to help them embrace “next-generation” digital strategies. They are part of the wider ‘Cyber Works’ programme that Dr Prince heads at Lancaster.
He says: “Small companies may be put off the idea of cyber security because it sounds expensive.
“We are looking to put forward a different, positive messages. It is about helping businesses to do better and be more successful, rather than just protect against possible attack.”
Dr Prince says: “Cyber security should be part of their business growth strategy, helping them to sell or do more. Think of it as a business enabler.
“Having strong cyber security and the ability to protect your client base can be a strong part of your brand. Showing your investment in it can help differentiate you from others.
“That difference and the knowledge and know-how can potentially lead to a new service, platform or product or it can help with diversification. It can open up new marketplaces.
“At the heart of what we do, we encourage others to embrace security technology and practices, to help them do better and be more successful, rather than just protect against possible attack.”
NORTH WEST BUSINESS TRAINING: A TRUSTED SOLUTION TO YOUR TRAINING NEEDS
In previous articles, I’ve talked about how we can work together to hasten the region’s economic recovery following Covid-19. About how our Northern grit will see us through. About training and diversification being central to business growth.
Now it’s time for me to show you how, at Burnley College, we’ve turned words into actions. How we can help you take your business to the next level – whether that’s simply training staff to use new equipment or technology or something more complex, such as managing fundamental change.
Today I’m proud to introduce you to North West Business Training (NWBT).
North West Business Training had its genesis in the industry expertise and employer engagement that made Themis the trusted source for Apprenticeship training and professional industry training for more than 1,000 employers. Combine this with the innovation and academic excellence that has led to Burnley College being ranked the Number 1 College in England* a truly unbeatable combination.
and you have Neil Burrows
As Director of North West Business Training, I’m proud to lead the team of industry-expert Trainers who built Themis’s reputation for excellence. I’m proud to manage industry specialist advisors who will work closely with you to identify your Individual business training needs – whether you’re head of a multi-national concern or a sole trader. I’m
proud that you’re at the heart of everything we do – our door is always open: we’ll always listen and mould our training to fit you and be your eyes and ears for what training needs may be round the corner.
North West Business Training is based in the outstanding Burnley College facilities, with access to the region’s transport network, free parking and industry-standard workshops and training suites.
We’re here to support you as you face the challenges posed by Covid-19. We’re here with the solutions. We’re here for the long haul – to take you into the future with training and business consultancy to help you lead your field.
Health and Safety, First Aid, Leadership and Management, Industry-specific training, Business Consultancy – we’ve got the expertise, experience and adaptability.
Visit
www.northwestbusinesstraining.co.uk or email me on
n.burrows@burnley.ac.uk
*
in the Government’s latest achievement tables for students aged 16-18
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