76 DEBATE
Nathaniel Butters
Susan Scurlock
John Woodruffe
Lynn Sedgwick
Coun Michael Green
Amin Vepari
Richard Few
Following that we could adjust what we needed to be manufacturing, so that the demand was going to be met. It was a brilliant opportunity to get a measure of how well we work as a team.
SP: Covid has caused organisations to look at home-based, agile working solutions. It’s been a must, not a choice.
We are really trying to understand who our clients are, so we can concentrate on assisting and helping companies that we know are actually growing.
There are different attitudes, whether you bolt the hatches down or go on the attack and really try and be proactive. So we have looked at who is in growth and who is in decline and adapted for that.
We’ve looked at how we can reduce operating costs for a lot of organisations. The final thing we’ve done is to measure everything, looking and tracking all the trends.
SS: We became more ambitious and took the opportunity to stand back and look at what we
Nick Dykins
did, rather than just carry on doing it. We also listened to people, we sought out advice.
Being able to stand back from what you’re doing and really understand the implications of the changes that you’re making, that was really beneficial for us. That’s where we’re starting to see that growth and also product development, because it rolls into different aspects of the business at the same time.
JW: We offer customers what we feel is a holistic approach, identifying the areas within their business that need specific support and feeding in the right people at the right times. What we’ve realised is that some businesses didn’t need help with their manufacturing, they had a brilliant production facility but couldn’t get any sales in.
LS: Being visible and valuable for customers was absolutely key to our survival because most of our competitors were just nowhere to be seen. Just having those hour-long conversations with chief execs, MDs and asking how they
Stephen Pritchard
were, what they were doing, what was current for them and what their challenges were. That really enabled us to be supportive.
We were also able to look at our business, highlighting the areas key to long-term growth and getting our house in order. That was invaluable.
The business
community here has to be one of the
most welcoming and supportive in the UK
MG: I am inspired by businesses that are able to adapt to the market as it changes and that’s a key part of being successful, never more so than now.
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