Added to that, 35,000 people aged 65 and over are chronically lonely and isolated, a scenario as bad for their health as smoking 15 cigarettes a day.
Age Concern Central Lancashire believes that nobody should face these challenges alone, that ageing is everyone’s business and above all else, while there are obstacles ahead, there is also great opportunity if people are supported to live and age well and are not forgotten by society as they grow older.
The charity is also reaching out to Lancashire businesses to join their ‘Patron’s Community’, launched in February 2020 with the support of leading academics from Lancaster University.
The Patron’s Community provides the perfect opportunity for businesses to work with Age Concern Central Lancashire to discuss how they can adopt ethical and moral approaches to become a force for good, while achieving positive dividends for shareholders and beneficiaries.
Iain Pearson, executive director of business development, says: “It’s about connecting business and positive social impact to achieve regenerative growth across the county.
“We want to work with purposeful businesses, innovators and philanthropic minds who recognise it’s not just about growth but the nature of growth which truly matters.
“It’s about healthy growth that enriches communities, economies the environment and ultimately humanity.”
He adds: “This is not simply about the charity hand-out. Age Concern Central Lancashire has worked hard to create an offer for businesses that will create good dividends as a return for their investment.
“The Patron’s Community is designed to facilitate just that, good dividends for our partners - boosting staff recruitment and retention through to enhancing brand and customer loyalty and good business for society – helping to support the county’s increasingly
There are more standout statistics. Over 40 years the charity estimates it has:
• Spent £42,400,000 on charitable activity in Lancashire supporting older people to live well and age well
• Supported more than a million people
• Received support from more than 11,000 volunteers, contributing over 1.2 million volunteer hours to the charity, equating to over £10.6m
• Secured more than £10m in benefits for older people that will have been spent within the local economy
older population. It’s definitely a two-way street.”
Since launching the Patron’s Community brands such as Electricity North West, Preston’s College, Stone Create, United Utilities, Code Galaxy, Cadent and The Sundown Group have joined the “ethical revolution”.
The charity, led by chair of trustees Norman Tenray, chief executive, of the OBAS Group, has grown from humble beginnings in 1981 and has gone from strength to strength.
Turnover in that first financial year was £6,500. In 2019/20 that had grown to £2.9m. The charity also employs 79 staff members and benefits from the support of 385 volunteers who annually contribute the equivalent of £393,000 to the charity in volunteer hours.
The charity delivers more than 138,000 direct interventions within Lancashire each year through its Dementia, Live Well and Retail services.
It has also stood side by side with the community throughout the Covid-19 pandemic, supporting many of the county’s most vulnerable people.
Help was given in the form of more than 11,000 welfare calls, 4,200 befriending hours and the provision of more than 9.8 tonnes of food and essential supplies with a retail value of more than £60,000.
In doing so, Age Concern Central Lancashire received significant aid from businesses across the county and the North West donating food, supplies and expertise that helped to improve the lives of many older people.
In recognition of its efforts during the pandemic, Age Concern Central Lancashire was awarded the BIBAs Business Hero Award, was Highly Commended by the High Sheriff of Lancashire and won the ‘Most Creative use of Lockdown’ award at the Charity Retail Awards 2020.
And in the days before lockdown, Age Concern Central Lancashire also received the special Lancashire Business View Award at the 2020 Red Rose Awards.
While the organisation has remained a charity at heart, it has continuously evolved and routinely adopts commercial approaches to increase its reach and impact.
In doing do, it has forged relationships with partners such as Lancaster University to aid heath innovations and Boost Business Lancashire and Two Zero to support its strategic approaches to growth.
If you have been inspired by this anniversary special and would like to chat with Age Concern Central Lancashire, please contact Ann Beetham on 07770 010935 or visit
www.ageisjustanumber.org.uk/40years
Age Concern Preston and South Ribble District pioneers new hospital aftercare service
Established older peoples forums across
Lancashire
Annual
charitable expenditure breaks the £1 million mark
Did not become a brand partner of Age UK but chose to remain independent and changed name to ‘Age Concern Central Lancashire’
Awarded Lottery funds to continue groundbreaking older LGB&T work across the North West
Moved to new HQ in Leyland
Commenced service delivery on Fylde Coast
40th Anniversary
Commenced providing IT skills to older people
Began online trading
Opened Enhanced Day Support for memory concerns and dementia
Completed three year ‘All of Our Lives’ project and published ‘26 Shades of Memory’ celebrating BME communities in Lancashire
Completed full charity re-brand
Awarded Lancashire Business View Award, BIBAs Business Hero Award, Highly Commended by High Sheriff of Lancashire and won Most Creative Use of Lockdown Award at the Charity Retail Awards
www.ageisjustanumber.org.uk/40years Contact us: 07770010935
Charity No. 1130384. Company No. 6841314
LANCASHIREBUSINESSVIEW.CO.UK
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6 April 2021
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ANNIVERSARY SPECIAL
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