Tech show T
his year’s WTM London (5-7 November) sees the launch of Travel Forward, a major
upgrade of the former Travel Tech Show @ WTM into an exciting stand-alone event. Travel Forward will have a specifically sourced audience of buyers with purchasing responsibility for technology. We’re expecting around 200 exhibitors. Unlike the Travel
Tech Show, Travel Forward will have its own entrance and registration process, with a dedicated keynote speaker stage and two conference theatres, plus a dedicated Buyers’ Lounge. Another feature will be a dedicated area for product demos.
As with WTM London itself, participation is from around the globe and includes many first-timers. Among those making their debut are: Wex Europe, Klook Travel, Yalago, Hospitality Industry Club and Gimmonix.
reboot
This year, Travel Tech Show @ WTM has been transformed into a not-to-be-missed, stand-alone event running alongside WTM London. Gary Noakes reports
“We are giving it greater emphasis”
Richard Gayle is Travel Forward event manager. He tells Insights about WTM London’s new technology conference, exhibition and buyer programme
Why have you launched Travel
Forward this year? Satisfaction levels with the Travel Tech
Show among exhibitors and visitors were low and as a result, on the exhibitor side, we had a lot of churn. There was no match-up with what visitors were looking for and their expectations – it was only serving a narrow part of the market at the SME level. WTM London is a global destination event but we were not marketing the tech part to these people – the buying chain on the tech side includes the IT director – people that would not naturally come to WTM London.
32 wtm insights autumn 2018 How will you be persuading
these people to attend? Primarily through content. We have launched a conference with content designed for this audience to look into the future and to showcase technology – we realised we were missing out on the innovation side and not really representing what was happening in the real world, so it will include things like artificial intelligence, virtual reality and blockchain. It’s a peer-to-peer approach – if a chief technology officer from one company is speaking, then a rival CTO will want to hear them.
wtm.com
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