wtm london look ahead
WTM Global Stage
Find this Inspiration Zone on the main Global Stage (stand number AS1350), next to the Asia zone, near the East Entrance
connected technologies, sophisticated data sets, viral newsfeeds and the sharing economy, a revolution in global tourism is afoot. This session will hear how national governments, municipal capitals, and the tourism industry more broadly are coping and adapting to this digital frontier. Speakers include Jeremy Jauncey, founder and chief executive of Beautiful Destinations, and H E Lina Annab, Jordan’s minister of tourism and antiquities. Monday
15.00-16.00
Working with Influencers – getting the most from what you have to offer Are you utilising everything at your disposal when it comes to working with content creators? Hotels are more than a bed and a pool; airlines are not just a seat and a meal. This session will look at how to effectively use what you have to show the authenticity of your product offering when it comes to working with content creators – showing the importance of selling the experience, not just the product. This session is presented by National Geographic T
Blogger of the Year for 2016, Kash Bhattacharya – founder and editor of website BudgetTraveller and author of The Grand Hostels: Luxury Hostels of the World. Wednesday 12.45-13.30
Instagram and travel Instagram has grown beyond a simple image-sharing platform and passed the magic billion-user threshold in June this year. If anything, its growth and reach are accelerating. What is behind its popularity, how are the best travel influencers and brands using it and how can travel marketers get involved? Monday
10.45-11.25
Nation Branding in a Digital Economy Well-seasoned travellers and first-time tourists alike are discovering destinations, booking itineraries and engaging with local economies in entirely new ways. Powered by
Social media sessions An afternoon of social media-related sessions on the Global Stage begins with a look at the changing way in which photography is being used to sell holidays, in the new world of sharing. The second session will focus on the importance of creating quality content, with case studies from a range of travel companies, content providers, influencers and content agencies who are converting great stories into bookings. Finally, the winners of the Awfully Entertaining Social Media Awards (Awesomes) for 2018 will be announced. Five finalists will present to a panel of industry judges and the audience before voting chooses the winner. Wednesday 14.00-16.30
The changing way photography is being used to sell travel
raveller’s
Beautiful Destinations’ Jeremy Jauncey
wtm.com autumn 2018 wtm insights 21
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