A look at how music has become one of the biggest motivations for world tourism
Americas Inspiration Zone
Find this Inspiration Zone on stand LA360, at the back of the Americas zone in South Hall
implement them on a large scale. With cutting-edge examples of smart destination design, visitor management, and strategic investment priorities, this session illustrates how destinations can accelerate toward a more sustainable future and become living labs for new and more eff ective management models. Speakers reveal challenges and discuss potential solutions so delegates are ready to engage in implementation. Tuesday 15.30-16:00
Launching a white paper on music and tourism: Music is the new gastronomy
Crisis communications
This session, run by Abta, will look at best practice in crisis communications, and will feature the following speakers: Jorge Mario Chajon Aguilar, tourism minister for Guatemala; Hon Dominic Fedee, minister of tourism, St Lucia; and Hon Edmund Bartlett, minister of tourism for Jamaica. Monday
13.30-14.30
Accelerating Smart Sustainability for Destinations Destination representatives are invited to engage in a discussion about accelerating smart sustainability solutions. In recent years, the adventure travel industry has witnessed many innovations helping individual travellers and companies move toward more sustainable behaviour, but less attention has been devoted to how destinations can
20 wtm insights autumn 2018
Music is one of the biggest motivations for tourism. Whether live or recorded, experiencing the music of the world’s cultures is celebrating their rich diversity and talent, as well as promoting intercultural dialogue and exchange. Music has the power to connect the physical journey with the intellectual and emotional experience of travellers to make their trips meaningful, memorable and transformative. A music and tourism partnership also holds investment and innovation opportunities, and potential for decent employment. A forthcoming white paper, co-authored by UNWTO, ProColombia and Sound Diplomacy, explores and celebrates the links between music and tourism. Its purpose is to identify areas for discussion, raise questions and suggest possible ways for developing musical tourism products and using music to its full potential to promote destinations, brands and companies. Tuesday 14.15-15.15
wtm.com
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