wtm london look ahead
executive will also discuss the airline’s continued growth, its renewed focused on business travellers, the introduction of a loyalty programme and plans to expand easyJet’s package holiday offerings. 16.00-17.00 Europe Inspiration Zone
and the role of government and policy.
11.00-13.00 WTM Global Stage – AS1350
Global Consumer Trends with Mintel:
This session will draw on Mintel’s in-depth understanding of today’s consumer in order to highlight the ways in which travel companies can make the most of emerging global consumer trends to remain relevant in years to come. The session will touch upon fresh desire for human advice over digital noise, demand for more personalised, unique and authentic experiences, and social media trends. Presented by Paul Davies, category director for Mintel’s Travel, Leisure and Foodservice research teams. 12.00-13.00 Press Conference Theatre, International Media Centre – ME170
Meet the Travel Leader: David Burling, chief executive markets and airlines, Tui Group In an interview chaired by The T
elegraph’s head of travel editorial, Claire Irvin, the chief executive of Tui Group’s markets and airlines divisions will talk about trends and performance in Tui’s existing markets, as well as considering expansion plans for the future. 14.45-15.30 Europe Inspiration Zone
Orbis Expeditions founder Kate Webb
Day 2 highlights Tuesday, November 6
UNWTO & WTM Ministers’ Summit This year’s summit focuses on tourism technology and will take a disruptive new format. With the private sector crucial in setting the tourism agenda, private sector leaders will first join a panel on investment in tourism technology. This will be followed by a round table of both ministers and private sector players to discuss a way forward for tourism that includes stronger public-private partnerships and an agenda for the sector’s digital transformation. Topics to be addressed during the summit include developing an innovation ecosystem, data-driven decision- making, digital destination-branding,
wtm.com
Creating a Killer Content Brand Strategy In this three-part session, the Digital Tourism Think Tank will demonstrate how to maximise the potential of content as part of your brand strategy, taking a look at where content trends are at today, which creators are really disrupting the space and how brands are using content to create meaningful engagement with visitors throughout the visitor cycle. Advice will include how to target and engage consumers with the right content, message, context and format. The session will also tackle some of the more difficult discussions around consumer consciousness and data and published responsibility in a digital world, and profile how some leading content creators are amazing audiences and creating serious traction online. 15:30-17:00.
WTM Global Stage – AS1350
conducted by the British Council says it is helping put women into leadership positions. But is it really possible to pursue your passion, run a successful business and at the same time impact positively and benefit destinations? How do you start a social business and make it thrive? Which funds and other resources are accessible? This panel, chaired by Women In Travel’s Alessandra Alonso, will comprise: G Adventures’ managing director for the UK, Europe, Middle East and Africa, Brian Young; Earthchangers’ founder, Vicky Smith; Orbis Expeditions’ founder, Kate Webb; and GoodHotel London’s general manager, Liutauras Vaitkevicius. 15.00-16.00 Platinum Suite 4
WTM and Women in Travel presents Make Mine Social Social entrepreneurship is not only growing fast but empowering people and communities, and research
WTM and Women In Travel presents Entrepreneurship in Travel – Mentoring and Networking An hour-long mentoring session from 16.00-17.00 will give travel professionals the opportunity to meet industry figures who are keen to share their knowledge and guidance on the subject of female entrepreneurship, social entrepreneurship and more. Mentors include the panellists from the 15:00 session plus Debbie Marshall, founder and chief executive officer of Silver Travel Advisors; Carole Favre, founder of The Fabulous Tourism Academy; and Iaia Pedemonte, founder of Gender Responsible Tourism. The group mentoring sessions must be prebooked in advance – see
wtm.com for more details. An informal networking session follows from 17.00-18.00. 16.00-18.00 Platinum Suite 4
autumn 2018 wtm insights 11
Key Events
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