wtm london look ahead
leveraging them to take the most effective marketing actions in each distribution channel. Learn to filter out the noise and focus on the most important data points to ensure your marketing campaign’s success. This session is chaired by Harsha Krishnan, head of travel and tourism at the International Air Transport Association (Iata). Monday
11.00-12.00
How podcasting can strengthen your brand Lisa Francesca Nand is a travel journalist and host of
thebigtravelpodcast.com, which explores the life stories of well-known journalists, authors, politicians, adventurers, celebrities and industry leaders through travel, and has thousands of listeners in more than 85 countries worldwide including more than 40 US states. In this session, she will cover the rising importance of podcasting as a medium, what a podcast can do for your brand, how to make a podcast, what makes a good travel and hospitality podcast, and how to market and monetise your podcast. Tuesday 13.30-14.30
UK & Ireland and International Hub Inspiration Zone
Find this Inspiration Zone at TA190 at the back on North Hall, in-between the UK & Ireland and International Hub zones
True or False? The Travel Creative Quiz Think you know all there is about creative? Place your bets and beat the audience as some creative and travel myths are busted. An interactive session that analyses what works best in the creative advertising world of travel. This session is presented by Jenny Stanley, founder and chief executive of Appetite Creative Solutions and women’s networking group FemmeNiche. Tuesday 14.45-15.45
Data for Destination Marketing: Can’t see the forest for the trees?
How should a destination capture the attention of a traveller when competing against a multitude of enticing choices? The solution lies in the insights available through data and
wtm.com
Travel Advice Essentials from Abta and the FCO This session will explore Foreign and Commonwealth Office (FCO) travel advice and raise awareness of the different elements within the country advice. This session, presented by Angela Hills, Abta’s senior destinations manager with responsibility for destination operations, health and safety, crisis management and incident management, will address the importance of informing customers about the advice pre- and post-booking, and what to consider if the advice changes for customers who have booked and for those already in-resort. Delegates will also get an insight into Abta’s role in working with the Foreign and Commonwealth Office. Wednesday 10.30-11.30
autumn 2018 wtm insights 17
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