More dates for your diary
In addition to the sessions highlighted on pages 10-12, delegates at WTM London 2018 can also attend the following sessions taking place in Inspiration Zones around the show fl oor…
Europe Inspiration Zone
Find this Inspiration Zone on EU80, in the north-west corner of the European region (West Entrance)
100 Years of Suff ragettes: International Perspectives for the Travel Industry
This year marks the 100th anniversary of British women gaining the right to vote. In a special travel-focused debate to mark the occasion, panellists will refl ect upon the fi ght for women’s rights still going on today including: sexual harassment and the #metoo movement; the gender pay gap; and political representation. The panel will be moderated by Alessandra Alonso of Women in Travel, including two speakers: Eliza Reid – First Lady of Iceland and special ambassador for tourism (World Tourism Organisation), and Zina Bencheikh, general manager Europe & Morocco, for Peak DMC. Monday
12.30-13.30
The next two years of infl uencer platforms There is no doubt that platforms such as YouTube and Instagram are constantly changing, along with new platforms popping up and disappearing on a seemingly weekly basis. We take a look into where online content creating platforms and social media is heading in the next few years and how brands and destinations can be best prepared. Tuesday 11.00-11.45
Unforgettable Journeys: The science of creating memorable branded travel content BBC Global News explored the relationship between emotion and memory when it comes to creating eff ective branded content for the travel sector in
16 wtm insights autumn 2018
Explore the relationship between emotion and memory
its exciting new study, The Science of Memory. By combining its award-winning Science of Engagement methodology with cutting-edge neuroscience, the BBC has tracked the emotion and memory impact of six brand fi lms with audiences around the world. BBC Head of Insight Dr Hamish McPharlin will reveal some surprising insights into how emotion and memory work together to ensure that your travel brand is remembered and engaged with. Then, learn from senior vice president of BBC StoryWorks Richard Pattinson on what this means for branded storytelling. Tuesday 12.00-12.45
The Intersection of Data and Personalisation Now in its fourth year, the MMGY Global Tourism Cup at WTM London features top leaders from the tourism industry in the Americas and Europe in a debate-style programme. Led by a keynote from Vic Walia, global vice president of marketing for
Expedia.com, we will discuss the intersection of data and
Iceland’s First Lady Eliza Reid
creativity, the role of personalisation in the consumer experience and what it takes to captivate and inspire through highly-relevant and personalised advertising. How do data-driven insights change the way marketers view creativity, and what opportunities do these insights reveal? Tuesday
16.00-17.00
wtm.com
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