T
Bumper entry for inaugural year Best National Tourism Board/DMO Campaign
he inaugural International Travel & Tourism Awards, which takes place during WTM London,
has attracted more than 70 entries from across the globe. Winners will be announced at the
awards ceremony on November 6, held at the historic Tobacco Dock, a short journey from WTM London’s ExCeL venue, from 6.30pm. Event co-founder Paul Nelson said:
“We have been really overwhelmed and delighted with the volume of applications – it was a lot more than expected in the fi rst year. The judges all commented on the quality of the entrants. “We are expecting a packed room
at Tobacco Dock with a minimum of 500 of the industry’s most senior professionals present.” Big Bus Tours has been confi rmed as the offi cial transport partner for the event, while other offi cial event partners include World Tourism Organization (UNWTO), Tobacco Dock, London & Partners, and Europcar.
Sponsored by National Geographic • Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways • Japanese National Tourism Organisation Campaign by Digital Visitor • National Parks Adventure Campaign by Brand USA and MacGillivray Freeman Films
• PromPeru – Film Partnership with Paddington 2 by MDSG • Rebounding for inbounding #thisisegypt by Egyptian Tourism Authority, J. Walter Thompson Cairo and Mindshare Cairo
• Simply #ExtraJordanary by Accord Marketing • Turismo Centro Portugal – To Visit and to Stay is to Help! By Turismo do Centro de Portugal
• The Estonian Stress Buster by Visit Estonia, Zavod BBDO and BBDO Berlin • The Symphony of Extremes – Born from Finnish DNA by Visit Finland
Best Digital Campaign in Tourism
• #followthespiders by Warner Bros Studio Tour London • Adventure Live by AirAsia Malaysia and WE ARE KIX • Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways • LoveZagreb – Zagreb Shortcuts# by Zagreb Tourist Board • Shoreditch to Shoreline by Visit Jersey • The 7 islands that became 47 by DEC BBDO on behalf of Canary Islands Tourism
• When Denmark Meets DiDi by East West Marketing and Visit Denmark Best PR Campaign
• #StopBlueMonday by DEC BBDO on behalf of Canary Islands Tourism • Be aware, be alert, be confi dent – empowering female travellers by AIG Travel • Communicating a 100-year-old, landmark hotel in an increasingly competitive luxury hospitality environment by Travelworks
• Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways • From ‘Come Back’ to Comeback: how Puerto Rico tourism defi ed two hurricanes and major misconceptions by The Puerto Rico Tourism Company and Ketchum
• Intern-Ship of the Seas by Good Relations • Orlando’s BIG Thank You by Visit Orlando • Worker Bee Weekender by Marketing Manchester
24 wtm insights autumn 2018
wtm.com
The shortlist
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