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NEWS TRAVEL FORWARD


TECH-ING IT TO THE MAX…


The future of hospitality, how to best use chatbots and the key to hyper-personalisation are all on the agenda for the second day of Travel Forward


10:30-11:00: The Continuing Battle Around Rate Parity (Product Showcase)


KEYNOTE


11:00-11:30: KEYNOTE: Generation Alpha: How the World’s Youngest Generation is Already Influencing Travel How will the tech- savvy Generation Alpha transform the


travel industry? New research from Expedia Group Media Solutions examines Gen Alpha’s influence on family travel decisions, from destination selection to trip activities. (TF Keynote Theatre)


11:15-11:45: Decoding the “Guestprint” (Product Showcase)


11:30-12:00: KEYNOTE: Transforming the Hospitality Playing Field Accor’s innovation lead Sebastien Gaffori will explore the key shifts driving change across the industry. He will show how organisations can drive sustainable transformation through usage driven exploration and open innovation, with examples from Accor. (TF Keynote Theatre)


KEYNOTE


13:45-14:15: Delivering a Scalable Platform for Business Growth (TF Conference Theatre 2)


13:45-14:15: Creating a Chatbot Strategy, for China and Beyond (TF Keynote Theatre)


14:15-14:45: Why the Hotel Industry is Failing to Produce Billion-Dollar Applications (Product Showcase)


14:15-14:45: What do WTM, Rugby World Cup and Beyonce Have in Common? Missed Opportunity (TF Conference Theatre 2)


14:15-14:45: Monetising the Entire Travel Journey Through Technology Partnerships (TF Keynote Theatre)


14:45-15:15: Responding to the Evolving Definition of Travel Retail (TF Keynote Theatre)


15:00-15:30: Personalisation and Pricing: Where CRM Meets Revenue Management (Product Showcase)


15:30-16:00: The Platformation of Travel (TF Conference Theatre 2)


16:00-16:30: Enhancing Revenue, Guest and Staff Experiences with AI: the Edwardian Hotel Story (TF Keynote Theatre)


16:30-17:00: Startup Competition Final Finalists in the startup pitching competition get their chance to present. (TF Keynote Theatre)


05.11.2019 WTM OFFICIAL EVENT DAILY 37


TTG’S PICK


12:30-13:00: Panel: Brand loyalty and the longer tail of travel


This session featuring Criteo and Inn&Out Performance will consider how different organisations are ensuring longer-term loyalty, customer retention and other engagement outcomes with a comprehensive view of customer data. (TF Keynote Theatre)


14:45-15:15: Hyper- personalisation: putting the traveller back in the driver’s seat


Nezasa CEO Manuel Hilty will consider how providers can deliver hyper-personalisation, following a model that puts the needs of travellers before technology. (TF Conference Theatre 2)


17:00-17:30: Final panel: Rethinking digital transformation Travel Forward’s programme and content director Jon Collins reviews what has been learned across the two days, bringing together speakers and panellists to ask what the findings mean to digital transformation strategy. (TF Keynote Theatre)


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