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New Year, Fresh Start Health, Fitness & Beauty Award-winning haematologist
Dr Salim Shafeek is a respected haematologist in the West Midlands
He’s the former clinical director of the Worcestershire Oncology Centre and manages the haematology, oncology and palliative care departments. Dr Shafeek is also the former lead for the stem cell transplant share care pro- gramme with Queen Elizabeth Uni- versity Hospital Birmingham, a mem- ber of the thrombosis committee for the Worcestershire Acute NHS Trust and a senior lecturer for clinical hae- matology, part of the University of Bir- mingham’s cancer services. Currently, he serves as the director of laborato- ries in haematology and research lead for haematology, and is involved in teaching at University of Birmingham and University of Worcester (T ree Counties Medical School). Dr Shafeek is an experienced hae-
matologist who’s worked in private hospitals in West Midlands for over 15 years, treating all haematologi- cal conditions, including thrombosis and haemostasis. He’s a winner of many patient choice awards in his
NHS practice and the trust’s chair- man’s special award in 2023 for patient care and charity work, and attended the Garden Party at Buckingham Pal- ace in May 2025. Dr Shafeek has also earned the highest clinical excellence awards at trust level since 2015. Be- ing a myeloma survivor himself, he’s involved in charity fundraising for Cure Leukaemia.
PROFESSIONAL MEMBERSHIPS • British Society of Haematology • American Society of Haematology • International Faculty for the Indian Society for Haematology
• Royal College of Physicians • Royal College of Pathologists • UK Myeloma, CLL and T rombo- prophylaxis Forums
• PACES Examiner for MRCP (UK) • Examiner FRCPath Haematology — Royal College of Pathologists
RESEARCHED AREAS Myeloproliferative disorder, thrombo- sis haemostasis and all haematologi- cal malignancies.
HOSPITALS WITH PRACTIS- ING PRIVILEGES • T e Harborne Hospital (HCA Health- care) QE Birmingham Campus, Min- delsohn Way, Birmingham B15 2TQ
• T e Priory Hospital, Circle Group, Priory Road, Edgbaston, Birming- ham B5 7UG
• Spire South Bank, 139 Bath Road, Worcester WR5 3YB
CHARITY RUN RAISING OVER £12K
• Droitwich Spa Hospital, Circle Group, St Andrews Road, Droitwich WR9 8DN
GARDEN PARTY, BUCKINGHAM PALACE
Promotional Content • Saturday 24th January 2026
For further information
For appointments, visit:
haematooncology.co.uk T: 01562 513087/07710 210166 E:
salimshafeek@btinternet.com Visit:
topdoctors.co.uk/doctor/salim-shafeek Fee assured with all private health insurers in the UK. Direct AOS admission 24/7 to Harborne Hospital through HCA Concierge service.
CIRCADIAN INTELLIGENCE
Adam did not set out to build a wellness company. Trained as a PhD geneticist, it began instead with a question about his own routines...
He was training consistently, eating well, doing everything that should have delivered predictable results. Yet his energy fluctuated, productivity felt inconsistent, and recovery took longer than expected. He was not overworked, but something was misaligned. Pushing harder did not resolve it.
GENLETICS FOCUSSES ON FOUR KEY METRICS 1
WHEN TO TRAIN
2
WHEN YOU ARE AT YOUR METABOLIC PEAK
4
ACHIEVING YOUR MAXIMAL PERFORMANCE
GENLETICS.CO.UK ENQUIRES@GENLETICS.CO.UK
Adam Thomas PhD Genletics Founder
3
WHEN YOU WILL BENEFIT MOST FROM YOUR TRAINING
Biology rarely behaves at random. When patterns fail to appear, it usually means a variable has been overlooked.
In this case, that variable was timing.
Most people focus on what they do to support their health and performance. How they train, what they eat, how much they rest. Far less attention is given to when these behaviours occur, despite decades of research showing that the internal biological clock governs energy, focus, metabolism, recovery and resilience.
Circadian biology is well established. What has been missing is a way to translate it into something personal, practical and measurable.
Rather than advice, Adam wanted data specific to the individual.
By measuring his own biological rhythms, clear patterns emerged. There were times of day when his body responded better to stress, recovered faster, and produced the same output with less effort. Small adjustments to timing delivered noticeable benefits, not only in training, but in work, sleep and daily routines.
Those findings changed how Adam structured his days. Progress no longer meant doing more. It meant doing things at the right time. When effort aligned with biology, work felt easier, recovery improved, and results became more consistent.
That personal exploration became the foundation of the work that followed. The same principles were later applied through work with elite sports organisations, where performance, recovery and adaptation are closely monitored and small margins matter.
GENLETICS.CO.UK
Across those environments, the patterns held. When training and recovery were aligned with biological timing, outcomes became more reliable.
Today, the focus is on helping others identify their own optimal timing. Not population averages or generic recommendations, but individual biological windows that reflect how each person functions.
This approach is not about constant tracking or rigid routines. It is about awareness. Knowing when the body is naturally primed allows people to plan better, waste less energy, and stop forcing outcomes.
Long term health is rarely shaped by dramatic interventions. More often, it is built through small, well timed decisions repeated day after day.
The question is not whether timing matters.
It is whether you know yours.
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