Saturday 24th January 2026 • Promotional Content


Health, Fitness & Beauty New Year, Fresh Start


Davinia Taylor says it was never about willpower — myth-busting January


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January Isn’t a personal failure. It’s the result of an addictive food system


January arrives heavy with guilt. Te sense that you should be doing better by now. Tat this is the month you fi- nally get it together. Millions of people start the year cutting calories, ban- ning foods and relying on willpower to carry them through. If it collapses, the conclusion is harsh and personal: I failed. But that framing is wrong. Tis might not be a motivation problem. It could be an environmental one. Davinia Taylor is a three-times


bestselling author and founder of WillPowders — now one of the fast- est-growing nutrition brands in the UK — and a mother of four. She lost four stone years before people had heard of Wegovy or GLP-1 drugs. What changed her health wasn’t dis- cipline or restriction: it was under- standing biology. For Davinia, it’s always been about


feeding the brain properly — good fats and amino acids. She believes humans have been starved of that fuel for dec- ades, largely because of the low-fat, plant-based mantra that dominated nutrition advice. Her conclusion is that when the brain doesn’t get what it needs, appetite, mood, energy and behaviour unravel downstream. Yet every January, people are told the an- swer is to eat less and try harder. Davinia says: “We’re living inside


a food system designed to override biology, not support it. When peo- ple struggle within that system, fail- ure is framed as a lack of discipline rather than the predictable outcome of the environment itself. Modern eating is no longer driven primarily by hunger or nourishment. It’s driv- en by addiction. Diet culture treats appetite as a moral issue and restraint as a virtue. Calories become the en- emy, while the nature of food itself is rarely interrogated.” Her view is that the modern food


DAVINIA TAYLOR, FOUNDER OF WILLPOWDERS


environment is dominated by ul- tra-processed products engineered for maximum consumption. Refined sugars, industrial seed oils, emulsi- fiers and flavour enhancers aren’t in- cidental ingredients. Tey’re selected because they disrupt satiety, amplify reward pathways and encourage re- peat behaviour. Tis isn’t accidental.


It’s how profit works in a volume- driven system. According to Davinia, the result is a


familiar physiological loop: blood-sug- ar spikes, crashes, cravings, mood dips. When people struggle to regu- late intake under those conditions, responsibility is deflected away from the system that created the problem and placed squarely on the individual. Seen through that lens, the rise of GLP- 1 drugs starts to make uncomfortable sense. When people are trapped in a biologically hostile environment and offered little beyond restriction and shame, it’s hardly surprising they seek pharmaceutical exits. She thinks that doesn’t signal hu-


man weakness. It signals systemic failure. Te idea that health is sim- ply a matter of willpower collapses under even basic biological scrutiny. Chronic stress, poor sleep, nutrient depletion and ultra-processed diets all impair appetite regulation, mood and energy: • Hunger that doesn’t feel like hunger. • Cravings without warning. • Energy crashes that feel inexplicable. Tese aren’t character flaws. Tey’re


biological signals. In addiction sci- ence, the first step is stabilisation, not punishment. Reduce the load. Remove triggers where possible. Support the system until choice becomes possible again. Nutrition advice often does the opposite: more restriction, more rules, more self-surveillance — followed by confusion when people burn out. Tis thinking underpins WillPow-


ders’ approach. Te company talks about counting chemicals, not calo- ries — shifting the focus away from moralising food and towards under- standing inputs. How processed is it? What additives does it contain? Does it calm the nervous system or agitate it? Te award-winning WillPowders


range deliberately returns to tradi- tional food and agriculture. Protein comes from grass-fed Scandinavi- an cattle. Bone broth soups are built from traditional Scandinavian farm- ing, using slow-simmered ingredi- ents previous generations would rec- ognise as food. Tese products aren’t white-label supplements. Tey’re food designed to be used as ingredients. Protein stirred into pancakes.


CAPTION/CREDIT


Regenerative farming is treat-


ed as a baseline rather than a mar- keting claim, across collagen, bone broth and kombucha alike. Davinia personally visited and filmed at the collagen farms WillPowders works with. Transparency matters when trust is thin. Tere’s no appetite hacking with


WillPowders. No flavour engineering designed to override satiety. No ingre- dients chosen because they encourage compulsive consumption. Tat same realism shapes how it approaches GLP-1 use. WillPowders doesn’t judge. It understands the industry pressures that led people to it in the first place. For those living a GLP-1 lifestyle,


it developed G-help as support — it contains magnesium, which con- tributes to the maintenance of nor- mal bones and teeth, vitamin C and copper, which contribute to the main- tenance of normal skin, L-theanine which contributes to normal func- tioning of the nervous system and re- duces anxiety, and potassium, which contributes to normal muscle func- tion, among other vits and minerals. WillPowders has created a simple


starting point: the Stash Tin. A £15 starter with a three-day reset for any- one wanting to try to reduce cravings for ultra-processed food and stabilise appetite and energy. Not a detox. Not a discipline test. Just a pause button. Tere are no promises of a new


body by February. No before-and-af- ter fantasies. No discipline narratives dressed up as empowerment. Te real January shift is quieter and more du- rable: resilience in a world designed to make you fail. If January is to become anything


other than an annual ritual of self- blame, we need to stop treating indi- viduals as the problem — and start interrogating the system that was de- signed to keep them hooked.


Scan the QR code or visit the website willpowders.com instagram.com/willpowders instagram.com/daviniataylor


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