Saturday 24th January 2026 • Promotional Content


Stay connected on every level


Better hearing is essential to good healthcare — it plays a major role in emotional wellbeing, physical health and overall quality of life


Starkey strives to provide technolo- gy-packed, state-of-the-art hearing aids that break the stigma of past years and encourage people to ad- dress hearing health earlier. Hearing loss aff ects nearly 500 mil-


lion adults worldwide¹. It’s much more than just missing a few words — it could impact your overall mental health and wellbeing. Yet millions of people with hearing loss let it go untreated, despite research showing a correlation with an increased risk of falls, depression, anxiety and dementia². Many studies have shown that un-


treated hearing loss leads to isolation, loneliness, depression and dementias including Alzheimer’s, but it’s just as important to consider the decreasing connection to family, work, hobbies and all the things that make a person who they are.


SIGNS OF HEARING LOSS • Frequently asking others to repeat themselves


• Turning the TV to a volume others fi nd too loud


• Having trouble understanding con- versations in noisy places


• Missing important information in meetings


• Having diffi culty hearing women and children’s voices


• Feeling like others are mumbling • Trouble hearing on the phone • Avoiding social situations that were once enjoyable


• Ringing in your ears • Being told by others you have hearing loss In the UK, eight out of 10 people


aged over 70 have some degree of hearing loss³. If you’re missing con- versations, the sooner it’s addressed, the better the outcome for your long-term wellbeing. Starkey understands the needs of people with hearing loss, including


starkey.co.uk hearlogic.co.uk


1. SOURCE: WORLD HEALTH ORGANIZATION 2. MAHMOUDI, E., BASU, T., LANGA, K., MCKEE, M. ET AL. (2019, NOV.). CAN HEARING AIDS DELAY TIME TO DIAGNOSIS OF DEMENTIA, DEPRESSION, OR FALLS IN OLDER ADULTS? JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, 67(11), 2362–2369. DOI.ORG/10.1111/JGS.16109 3. SOURCE: RNID.ORG.UK/GET-INVOLVED/RESEARCH-AND- POLICY/FACTS-AND-FIGURES/PREVALENCE-OF-DEAFNESS- AND-HEARING-LOSS/


STARKEYPRO.COM/CONTINUE-LEARNING/RESEARCH-AND- PUBLICATIONS#SORT=RELEVANCY&F:FILTERBY=[ALL]


the desire to hear better in noisy envi- ronments and use advanced technol- ogy that fi ts their lifestyle. Starkey’s latest hearing technology, Omega AI, automatically adjusts for the best lis- tening experience in any situation. It provides outstanding sound quality, delivers an elite listening experience, increased connectivity, personal health monitoring, features to keep your brain active, an industry-leading 51 hours of


even waterproof. T e DNN 360 feature uses artifi -


cial intelligence to mimic how the brain processes sound. While focus on speech is important, a hearing-aid wearer still wants to hear sounds from their environment, like cars, footsteps or birdsong to give a more natural, three-dimensional experience. Ome- ga AI hearing-aid wearers fi nd they have more awareness of everything that’s going on around them, without it being overwhelming or interfering with speech or conversations. T is technology is truly designed from those with mild


for everyone,


to severe losses, users who are tech- savvy or tech-averse, someone look- ing for all the features, connectivity and bells and whistles, or someone who simply wants to hear better.


battery life and is


Health, Fitness & Beauty New Year, Fresh Start


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If any of this


resonates for yourself or one of your loved ones, contact your local hearing


professional to get a hearing assessment. You can do this at starkey.co.uk or use hearlogic.co.uk to fi nd a local provider


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