Saturday 24th January 2026 • Promotional Content That’s the beauty of it The beauty world has never been louder


Endless aisles, constant launch- es and ads telling us we need more leave consumers con- fused and burnt out. Somewhere along


the way, beauty became


complicated. Sculpted by Aimee was founded in response to that noise, and as 2026 begins, the brand is doubling down on clarity, confi dence and simplicity. Founder Aimee Connolly chal-


lenges the idea that beauty needs to be convoluted. “In an era of over- complication, I wanted to bring it back to basics,”


she says. For


Aimee, that doesn’t mean strip- ping beauty back to an untoucha- ble ideal. It means making it work for real life. While much of modern beau-


ty leans into minimalism as an aesthetic, Sculpted focuses on the joy of a routine made easy. T e brand isn’t about fl awless skin or looks that work on reels but not in real life. Instead, Sculpted empowers people through simple tips, multi- tasking formulas and fl exible rou- tines that suit the busy lives of their community members. “Not everyone would call them-


selves an Instagram cool girl — I’m certainly not,” Aimee explains. “I’m just a makeup artist who want- ed to develop products that fi lled gaps,


fi xed problems and made


beauty fun.” T at down-to-earth, people-fi rst approach sits at the heart of Sculpted. T e brand has built a loyal community by prioritising sculptedbyaimee.co.uk


Why real fermentation makes a diff erence — and what sets Jongga kimchi apart


A better habit for the new year


You may have noticed that kimchi has moved from specialist shelves to everyday shopping baskets. But with that popularity has come confusion, as not all products labelled ‘kimchi’ are fermented. Fermentation is what gives kimchi its distinctive fl avour and its functional benefi ts, making how it’s made just as important as how it tastes. T is is where Jongga kimchi stands apart. Fermented


foods have become


central to conversations around gut health, with scientists estimating that around 70% of the immune system is


A daily staple in Korean households, the complex and refi ned art of fermentation comes to life in Korea’s iconic dish


associated with the gut1 . . Increasing-


ly, research also points to a connec- tion between digestive health and mental wellbeing2


Since 1987, Jongga has been the


brand that embodies the very essence of kimchi, both in Korea and around the world. T rough continuous re- search and innovation, the joy of kim- chi has been shared worldwide and has opened endless possibilities for this beloved dish. Jongga Kimchi is crafted using


Jongga’s special fermentation process, delivering


exceptional fl avour taste of


health benefi ts. Unlike quick-pick- led or vinegar-based alternatives,


and it


contains live cultures that preserve the natural


its ingredients


while helping to support a healthy gut microbiome. A daily staple


in Korean house-


holds, the complex and refi ned art of fermentation comes to life in Korea’s iconic dish. Jongga is Korea’s num-


E: dsuk@daesangeurope.com insta: @jongga_uk jonggaeurope.com


1) THE INTERPLAY BETWEEN THE GUT MICROBIOME AND THE IMMUNE SYSTEM IN THE CONTEXT OF INFECTIOUS DISEASES THROUGHOUT LIFE AND THE ROLE OF NUTRITION IN OPTIMIZING TREATMENT STRATEGIES: PUBMED.NCBI.NLM.NIH.GOV/33803407 2) BETTERHELP.COM/ADVICE/GENERAL/THE-LINK-BETWEEN-DIGESTIVE-ISSUES-AND-MENTAL-HEALTH-AND-HOW-TO-COPE


ber one kimchi brand and the world’s fi rst packaged kimchi made for all, now available in over 80 countries. Just a few years ago, Jongga began producing its kimchi in its very own European factory base to ensure the quality of the kimchi remains high as it becomes a global staple. Designed for modern lifestyles, the range spans from chilled to ambient and comes in a variety of formats for all to enjoy. T is includes chilled jars for regular


use (available in sizes up to 3kg) and convenient ambient pouches, includ- ing its 80g format that’s great for sin- gle servings or on-the-go use. T ese options make it easy to enjoy ferment- ed foods little and often, which is how kimchi is typically consumed in Korean cuisine. As people reset habits in the new year, Jongga kimchi off ers a smarter gut choice.


70% (or more) of


your body’s immune system resides in your gut1


In an era of overcomplication, I wanted to bring it back to basics


education, approachability and real-world


results. T at commit-


ment to clarity is front and cen- tre in its latest campaign, T e Beauty Concierge. Positioned as an


always-on source of expert


guidance, it reframes Sculpted as a trusted partner in skincare, complexion, and everyday makeup. Instead of chasing trends, T e Beau- ty Concierge off ers reassurance, helping customers reset routines, uncover everyday staples and make confi dent choices. In a category often driven by ex-


cess, Sculpted by Aimee stands for intentional innovation, prac- tical education and beauty that really works.


Enjoy 15% off your next Sculpted by Aimee order when you shop at


sculptedbyaimee.co.uk Use code SCULPTED15.


Off er ends 28 February 2026. T&Cs apply


Health, Fitness & Beauty New Year, Fresh Start


23


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