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48 INNOVATIVE HEALTHCARE & ALTERNATIVE REMEDIES


Are alternative treatments taking over from a visit to the GP?


such little time for their patients and tend to rely on prescribe more and more tablets.” An awareness that stress is at the root


of many physical and mental conditions, including muscle aches, insomnia and IBS, has resulted in the nation taking up yoga and meditation techniques. The benefi ts both yoga and meditation can have are creating a further interest in alternative medicine. “More and more clients are aware of


Gone are the times when treatments labelled alternative or complementary were for hippies and anyone who believed in fairies. When it comes to our health and wellbeing, alternatives to traditional medicine are what more and more people are turning to. Words: Lorna V


In recent years as a nation, we’ve become very health conscious, to say the least. From TV programmes like BBC2’s Trust Me I’m a Doctor to bestselling books like Dr Michael Greger’s How Not to Die: Discover the Foods Scientifi cally Proven to Prevent and Reverse Disease (Pan MacMillan), we’re lapping up information on how to look after ourselves. And rather than rely on medications from GPs with


no time to listen, we’re looking to alternative solutions. Leading life coach Annie


Ashdown has observed a huge shift away from conventional medicine, with many of her clients asking for specifi c advice to improve their health this way. “No longer is anything classed as alternative thought of as ‘weird’ nowadays,” says


Ashdown. “It’s the new normal. It’s hardly surprising as doctors have


alternative ways to improve their health, and are interested in testing what will help them address the root cause of the problem, rather than numbing the symptoms with paracetamol,” says Joanna Kudzielka, therapy manager at leading yoga centre Triyoga. Triyoga off ers over 80 treatments including the highly popular acupuncture and osteopathy, and the lesser known TRE (trauma release exercises) and sound healing. Dominique Antiglio, author of The Life-


Changing Power of Sophrology (Yellow Kite) and founder of BeSophro (be-sophro.co.uk), says people are becoming more adventurous and aren’t afraid to try something new like sophrology, a dynamic form of meditation. “The CEOs, business leaders and new mothers I see are motivated to fi nd a practical solution and are therefore ready to try new, more innovative techniques.” As well as being a life coach and


bestselling author, Ashdown is also a clinical hypnotherapist, a treatment that’s in demand for physical and psychological symptoms. “Clients come to me for hypnotherapy to deal with stress-related issues, insomnia, weight loss, and chronic fatigue.” Continued on p50


HEALTHCARE INNOVATIONS 25 MARCH 2018


JOINT PAIN RELIEF


AS EFFECTIVE AS PRESCRIPTION STRENGTH IBUPROFEN WITHOUT A PRESCRIPTION!


JUST ASK YOUR PHARMACIST FOR... FLARIN 1200mg/day is as effective as prescription strength IBUPROFEN


2400mg/day at reducing joint pain including non-serious arthritic conditions. Flarin 200mg Soft capsules. Relieves joint, muscle and back pain. Always read the label. Contains Ibuprofen.


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