31.9m


more overseas holidays in 2024


UK adults took one or


58%


UK consumer research 32.1m


service science/Kantar survey FIGURE 1: UK HOLIDAY MARKET holiday in 2025


plan an overseas


one or more domestic breaks in 2024


40.5m UK adults took


of UK adults took at least one overseas holiday


FIGURE 2: UK OUTBOUND HOLIDAYS, 2024 76%


30% %


took two or more


20 40 60 80


0 67% 41% 33% 35% 29% 28% 26% 31% 33% 26% 65% 52% 48% 37.8m


plan at least one UK break in 2025


% of adults who took an overseas holidays 73%


60% 54% 43% 60% 76%


At least one Two or more


16-24


25-34


35-44


45-54


55+


FIGURE 3: UK HOLIDAY MARKET, 2024 Overseas holidays


69%


of UK adults aged 16-44 took at least one overseas holiday in 2024


58% 71% 73%


of UK adults took at least one overseas holiday (2023) of adults aged 25-44 had at least one overseas holiday (2023) (2019)


56% 53% 72% 59% 75% 63%


(2023) (2019) (2019) 49% of parents with children had at least one overseas holiday FIGURE 4: UK DOMESTIC HOLIDAYS, 2024 100 74%


of UK adults took at least one domestic holiday


54%


took two or more


%


20 40 60 80


0 74% 60% 48% 44% 42% 44%


% of UK adults who took a domestic holiday in 2024 86%


84% 78% 72% 67% 55% 48% 48% 46% 48% 73% 73% 77% 83%


At least one Two or more


of UK adults aged 45 and over took at least one overseas holiday in 2024


Child


Nor Midlands th


South


London


16-24


25-34


35-44


45-54


55+


Child


North


Midlands


South


London Source: Service Science/Kantar, January 2025 Base: 1,281 UK adults Travel Weekly Insight Report 2025 7


GRAPHICS: Shutterstock


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