climate and sustainability ‘A lot of regulation starts to bite now’


FIGURE 27: ATTITUDES TO SUSTAINABILITY % of UK adults


‘Committed to reducing waste’


‘Committed to being more energy efficient’


‘Anxious about climate change and think about it a lot’


‘Rely on businesses to offer more sustainable products/services as standard rather change consumption’


‘Have changed the way I travel to make more sustainable choices’


0 10 Agree*


22% 25%


20 Disagree**


*Agree strongly/tend to agree **Disagree strongly/tend to disagree Source: Deloitte, The Sustainable Consumer, July 2024 Base: 2,000 UK adults


FIGURE 28: DRIVERS OF HOTEL SUSTAINABILITY INITIATIVES


Regulator reporting, compliance


Consumer demand Social & economic


requirements benefits 49%


Financial incentives Stakeholder


Other Staff


47%


17% 8%


2% Source: Deloitte European


Hotel Investment Conference survey, October 2024


0 10 20 30 40 50 60 70 80 %


FIGURE 29: HOSPITALITY SUSTAINABILITY INITIATIVES % of hotel owner/investors


‘Collaboration key’ to driving sustainability


Sustainability ‘a competitive differentiator’


Measuring/reporting impacts ‘challenging’


Processes in place to collect/report data


Implementing sustainability ‘challenging’


re-financing of existing hotels Sustainability cost


savings demonstrable Sustainability issues impact 20


67% 67%


65% 60%


52% 43%


Source: Deloitte European Hotel Industry and Investment Survey 0


40 60 % 80 100


CONSUMERS are more committed to reducing waste and being more energy efficient than


changing the way they travel (Figure 27).


Regulatory compliance is the biggest driver of


sustainability for hotels (Figures 28 & 29)


84%


% of hotel owner/investor respondents 65%


59% 30 %


43% 40


50 60 59% 16% 51% 20% 41% 33% 45%


attempting is without precedent.” This is sobering given it’s more than 45 years since the Charney Report on Carbon Dioxide and Climate, commissioned by the US government and published in 1979, forecast the course of global warming due to greenhouse gas emissions with conclusions, despite some refinements, which remain largely unchallenged.


ROBUST INFORMATION AND DATA


Progress can’t simply be measured against the scale of the challenge. Bethany Hawkings, Deloitte senior manager for ESG and sustainability, noted: “We’ve seen a lot of work around reporting in the last year and companies starting to drive towards issues beyond climate as well as improving the quality of data. “There has also been progress in


tangible work, for example around waste management. Progress is being made with technology, and collaboration is increasing. But obviously there is so much more to do, particularly on aviation decarbonisation.” Her colleague Simon Brennan, Deloitte


lead on sustainability regulation, said: “The EU’s Corporate Sustainability Reporting Directive (CSRD) comes online for the biggest firms this year, so we’ll start to see reports and disclosures with the idea being that this drives changes in behaviour. “A lot of regulation has been set over the


last two to three years and starts to bite now – mandates around sustainable aviation fuels (SAFs), regulation to drive circular economy processes and to tackle waste management and water pollution. The EU Deforestation Regulation is now passed and firms have to start working on it. The Corporate Sustainability Due Diligence Directive (CSDDD) on supply chains has been passed and will be implemented. SAF targets in the EU and UK are set. “The first firms to report under the


CSRD will be the biggest and were already in scope under previous EU disclosure rules. Another group of large firms start to report in 2026, then we move on to SMEs. A non-EU company with large


18 Travel Weekly Insight Report 2025


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