UK consumer research service science/Kantar survey
% agree ‘I’m concerned how hot my destination may be’
Disagree 23%
FIGURE 21: HOLIDAYMAKERS’ RESPONSE TO RISING TEMPERATURES % concerned at
80 20% strongly Agree 60 % 40
Neither agree/ disagree
23% 34% Agree somewhat 0 All 16-24 25-34 35-44 45-54 55+ Child No child 0 All 16-24 25-34 35-44 45-54 55+ Child No child 0 All 16-24 25-34 35-44 45-54 55+ % all UK adults Don’t know 5%
No concern/ don’t know
No concern
Concerned, will change behaviour
11% Concerned,
will avoid hot destinations
11%
Concerned, holiday nearer home
24%
29% +1
-4 39% 7%
Concerned, will not travel
% of UK holidaymakers who have heard of ‘overtourism’
Not sure 16%
% point change YoY
10% 12%
32% +3
FIGURE 22: CONCERN ABOUT CLIMATE CHANGE AND ITS IMPACT ON TRAVEL By age, children, likelihood of travel
Very concerned, but will travel
Concerned, but will travel
20%
Concerned, but will travel
20 40
Concerned, will travel less 0 16-24 25-34 Concern, no change 35-44 45-54 Concern, will change
FIGURE 23: UK HOLIDAYMAKERS AND OVERTOURISM % have heard of ‘overtourism’, by age
80
Have heard of overtourism
64% 60 46% 38%
Not heard of overtourism
% 46% 40
20 0 All 16-24 25-34 35-44 45-54 55+ Child No child
% would change holiday plans if destination protests v tourism
Not sure 24% 62% 14%
Would not change
20 0 All 16-24 25-34 35-44 45-54 55+ Child No child 20 0 All 16-24 25-34 35-44 45-54 55+ Child No child Source: Service Science/Kantar, January 2025 Base: 925 UK adults planning a holiday abroad in 2025 Travel Weekly Insight Report 2025 15
Would change
32% 32% 35% 53% 32% 54%
60 %
40 20 0 48% 40% 27% 21% 24% 25% 55+
Child Overseas holiday very likely
Overseas holiday quite likely
Base: 1,281 UK adults 32% % 0 50% 45% 39% 37% 35% 32% 34% 24% 35% 38% 32% 45% 44% 40% 42% -5 -12 -1 -5 -4 -5 -3
% point change YOY ‘will alter behaviour’
20 54%
heat in destination 69%
61% 58% 50% 41% 46% 80 68% 60 51%
% 40
20 57%
% may choose cooler destination or time of year
69% 53% 40% 42% 44% 64%
60 %
40 20 34% 43% 43% 35% 26% 27%
Source: Service Science/ Kantar
Base: 925 UK adults
planning an overseas holiday
80
% with no concerns about extreme weather on holiday
% have heard of protests v overtourism 80
62% 48%
All 16-24 25-34 35-44 45-54 55+ Child No child FIGURE 24: UK HOLIDAYMAKERS’ ATTITUDES TO OVERTOURISM 80
% would change plans if heard of overtourism in destination
67%
60 55% 55% %
40 59% 50% 49% 64% 50%
60 %
40
% have heard of protests v overtourism 80
75% 62% 61% 65% 57% 55% 57% 72%
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