climate and sustainability ‘A lot of regulation starts to bite now’
FIGURE 37: ATTITUDES TO PROTESTS AGAINST TOURISM
% of adults with or without sympathy for protests, by destination/source market
%
10 20 30 40 50 60 70 80
0 66% 53% 36% 26% 19% 65% 57% 34% 24% 65%
By the end of 2025 I’d like to see sustainability action embedded in what firms are doing, not just in their planning and statements
Spain Italy France ‘Great deal’/‘fair amount’ of sympathy UK Germany ‘Not much’/‘no’ sympathy
Base: 2,000-plus adults in UK and in Germany, 1,000-plus each in Spain, France and Italy Source: YouGov, August 2024
ask, ‘Is there a problem with the business or with the standards? Does the taxonomy need to develop so more transitional activities are acceptable, or do we need to fundamentally shift investment?’” Stephens argued: “The challenge of
climate change is only getting greater. The industry has a plan to decarbonise, and there is kind of an agreement on the best pathway. Now it’s about investment.” Brennan suggested: “By the end of
2025, I’d like to see sustainability action embedded in what firms are doing, not just in their planning and statements, so we start to see products that are sustainable, investments that are sustainable, changes to ways of working that are sustainable.” Hesketh warned: “There are going to
As the disclosures broaden, we expect to see how little economic activity is considered sustainable and decisions made on where to redirect investment.” She noted: “Financial returns are
always going to be important. But a lot of investors think they’re investing in sustainable activities. Certain funds claim they are invested in sustainable activities, and investors are at risk of greenwashing if they don’t have reliable information. “Hopefully, investors will get the
information they need, and [where] activities are not considered sustainable,
%
10 20 30 40 50 60 70 80
0 Tax on tourists SPAIN:
Support Oppose
ITALY:
Limit tourism numbers FRANCE:
Support Oppose
Support Oppose
Ban on new hotels UK:
Support Oppose
Ban on holiday rentals GERMANY:
Support Oppose
Source: YouGov, August 2024 Base: 2,000-plus adults in UK and in Germany, 1,000-plus each in Spain, France and Italy
be difficult decisions, and assessments of progress could be disappointing. But at some point, hopefully, we’ll see some fundamental shifts – changes that are not just incremental but businesses doing things differently and policies that direct investment to where it needs to go. “With all the changes, by 2030 we
THERE appears to be
sympathy with protests over tourism (Figure 37) and support for certain measures to address overcrowding in
destinations (Figure 38)
should have an economic environment where there is reliable information on which to make decisions and the information is consistent across each industry, so investors, policymakers and consumers can compare the performance of one business against another. That is achievable and it’s a starting point.”
FIGURE 38: ATTITUDES TO PROPOSALS TO REDUCE OVERTOURISM % support/oppose, by destination/source market
22 Travel Weekly Insight Report 2025
54% 39%
45% 46%
50% 40% 48% 44% 49% 41%
60% 33% 52% 36% 62% 27% 50% 40% 62% 26%
49% 40% 47% 34% 58% 27% 48% 35% 52% 32%
52% 37% 30% 53%
42% 41%
52% 33% 49% 37%
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