climate and sustainability
with all of this, especially upfront. But ە WKH FRVWV RI QRW DFWLQJ DUH VLJQLILFDQW Stephens pointed out: “The costs are
high in travel, and specifically in aviation and shipping, because wholesale changes are required. The most promising aspect for me is that there are a lot of different initiatives. We’re seeing a lot of innovation ە DQG D ORW RI FROODERUDWLRQ ZKLFK LV FULWLFDO Brennan agreed: “The cost of
decarbonising is undoubtedly high. But we need to think about the investment case as well as the absolute cost. The UK government is introducing a National Wealth Fund and Great British Energy [a publicly owned clean energy company] to share the risk of investment, and we have regulation to drive demand. “The investment case needs to take
a wider set of things into consideration. There are lots of moving parts and meeting decarbonisation targets involves systems change. The solutions to these problems involve many different assumptions. Those thinking about sustainability strategies generally see that. The challenge is to take that thinking into an organisation to help shift it because there is an existing business. You need to incentivise this. That is what the UK and EU are trying to do – using fiscal policy and regulatory interventions to create demand, and grants and incentives ە WR VXSSRUW LQQRYDWLRQ DQG GHYHORSPHQW
The industry has a plan to decarbonise, and there is kind of an agreement on the best pathway. Now it’s about investment
FIGURE 35: DESTINATION VIEWS OF INTERNATIONAL TOURISTS
10 20 30 40 50
0
‘Large numbers’ of tourists in locality
Spain
‘Too many’ tourists
France
Hold ‘negative opinion’ of tourists
Italy
‘Tourists’ refers solely to international tourists Source: YouGov, August 2024 Base: 1,000-plus each in Spain, France and Italy
Hesketh argued: “The EU taxonomy
A NEGATIVE view of tourism appears to be taking hold among some residents in
Spain (Figure 35). Attitudes towards holiday rentals
appear particularly negative
in Spain, while cruise appears negatively perceived by some in Germany (Figure 36)
for sustainable activities [a system for classifying cashflows] provides a way to start measuring and assessing whether cashflows are funnelled in the right direction, towards activities that help us make progress or in generating goods and services which aren’t sustainable. The taxonomy has recently been expanded from a focus on climate change to include biodiversity and the circular economy.
%
10 20 30 40 50 60 70 80
0
Airlines UK:
Hotels More benefits More harm GERMANY: Holiday rentals More benefits Outbound tourism More harm SPAIN: More benefits Cruise More harm
*% consider sector contributes more benefits than harm, or more harm than benefits. Remainder consider benefits and harms balance or don’t know. Source: YouGov, August 2024 Base: 2,189 UK adults, 2,301 German adults, 1,060 Spanish adults
FIGURE 36: ATTITUDES TO IMPACT OF TOURISM, BY SECTOR % of adults in UK, Germany, Spain
64% 57% 47% 36% 21% 12% 9% 5% 8% 10% 21% 12% 7% 10% 11% 57% 51% 43% 33% 37% 38% 34% 21% 21% 20% 49% 48% 44% 41% 66% 49% 44% % of adults agree
32% 27% 18% 16% 28%
16% 11%
Travel Weekly Insight Report 2025 21
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