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FIGURE 70:


TYPE OF OVERSEAS HOLIDAY 2025 % UK adults planning a holiday abroad


Group tour 4%


Personal tour


-4 +1 10% 7% -3 10% -1 Countryside


Activity holiday


+2


City break 22%


% point change YoY


-2


Other/ don’t know 8%


Beach 39% +7 %


10 15 20 25 30 35 40


0 5


+4 Beach 29% 24% 25% +14


By age, child status +15


+9 36% 28% -1 40% +10 4-6 nights 7% 12% 15+ nights 14 nights 13%


8-13 nights


1-3 nights 16% 26% % 7KH RQH VHULRXV IDLOXUH WR DIIHFW WKH


DEMAND for holidays in the EU appears remarkably consistent


despite talk of growing long-haul demand (Figure 68). There is a


clear increase in holidaymakers choosing shorter durations (Figure 69), but demand for


beach holidays appears to have risen significantly (Figure 70)


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FIGURE 69: DURATION OF MAIN OVERSEAS HOLIDAY % of UK adults planning a holiday in 2025


Don’t know 2%


7 nights


10 20 30 40 50 60 70


0 ‘1-6 nights’ by age, child status +3 +1 +6 62% 51% 40% 41% 33% 20% All 16-24 25-34 35-44 45-54 55+ Child


Source: Service Science/Kantar, January 2025 Base: 925 UK adults planning an overseas holiday


51% +3


% point change YoY 0


+6 +4


16-24 25-34 35-44 45-54 55-64


Child


Source: Service Science/Kantar, January 2025 Base: 925 UK adults planning an overseas holiday


Travel Weekly Insight Report 2025 49


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