UK consumer research service science/Kantar survey
Not likely 26%
-8 -1
FIGURE 10: DEMAND FOR OVERSEAS HOLIDAYS, 2025 % UK adults likely to take overseas holiday +9 +13 +5
+4
Very likely 36%
+7 15% Undecided* *Includes ‘don’t knows’
Likely spend of UK adults planning holiday abroad 0
Don’t know Less 5%
6 %
About the
+2
Significantly more 18%
-1 0 %
same 37%
A little more
34% -2
% point change YoY
20 40 60 80
0
% of UK adults ‘more concerned about cost of overseas holidays now than previously’
Disagree 16% 21% +3 -4 67% 53% 53% 58% 47% 43% 45%
Quite likely 23%
+2
% point change YoY
%
20 40 60 80
0 71% 70% 59% 62% 55% 49% +13 +7 +2 +6 72% 64% 52% 52% 61% 55% 59%
By age, class, region +10
+10 +15 +9 0 +1 74% All 16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South London FIGURE 11: EXPECTED SPENDING ON OVERSEAS HOLIDAY, 2025 Likely to spend more: by age, child status, region -9 +2 0 -3 65% 51% 55% 53%
Base: 925 UK adults
planning an overseas holiday
All 16-24 25-34 35-44 45-54 55+ Child No child North Midlands South London
FIGURE 12: CONSUMER RESPONSE TO HIGHER COST OF HOLIDAYS % of UK adults ‘more concerned’
Strongly agree
%
20 40 60 80
30% 33%
Neither agree/ disagree
% to travel outside peak
80 69% 60 60% 40 20 0 16-24 25-34 35-44 45-54 55+ Child 62% 52% 69% 63% 60 40 20 0 16-24 25-34 35-44 45-54 55+ Child 80 66%
Somewhat agree
0 60% 54% 65% 58% 55% 46% 48% 68% 58% 62% 51% 54%
20 40 60 80
0 All 16-24 25-34 35-44 45-54 55+ Child No child North Midlands South London Source: Service Science/Kantar, January 2025 Base: 1,281 UK adults
FIGURE 13: RESPONSES TO INCREASED HOLIDAY COSTS* % to book
cheaper travel 75%
68% 56% 44% 40 20 0 16-24 25-34 35-44 45-54 55+ Child 80 69% 60 55%
fewer holidays 63%
50% 40% 37% 40 20 0 16-24 25-34 35-44 45-54 55+ Child % to take 80 58% 60 60% 62% 52% 38% 30% 20 0 16-24 25-34 35-44 45-54 55+ Child *Refers to holiday plans both overseas and domestic Source: Service Science/Kantar, January 2025 Base: 1,281 UK adults Travel Weekly Insight Report 2025 11 58%
% to book cheaper accommodation
80 60 40 47% 51% 40% 35% 26% 52%
% to reduce nights away
0 -3 +1 -3 -5 62%
% of UK adults say they will... +2
+1 64% 58% 46% 44% 36% -6 -5 -8
Responses to concern at cost of holidays:
Travel outside peak
Book cheaper flights/travel
Take fewer holidays
Book cheaper accommodation
Reduce nights away
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
