VOICE OF LUXURY
VOICE LUXURY
of Belmond Cap Juluca
Belmond Cadogan Hotel
in terms of new brand partnerships and opportunities to expand and evolve the experiences we offer. It is very early days, but I believe these are extremely inspiring times.
Q. You open a hotel in London this month. How important is the UK market to Belmond? Belmond Cadogan Hotel will give our brand an important presence in London. The UK is a key market for Belmond: British travellers make up 12% of our business, our biggest in Europe and second-biggest globally. Our UK customers are already huge supporters of our homegrown luxury experiences, which include Belmond British Pullman and Belmond Royal Scotsman trains, and Belmond Le Manoir Aux Quat’Saisons in Oxfordshire. Recognising that there is increasing demand for Belmond to expand its offering in the UK, we expect the Belmond Cadogan Hotel to be very well received by friends of our brand, as well as those who will discover it for the first time in London.
Q. Looking ahead, what are your aims for Belmond? Before I joined Belmond, it was easy to see what made the portfolio so special. But what persuaded me to take on this
role was the opportunity to write the next chapter in the company’s long and exciting history. I feel we have written the opening paragraph – the part where we took a name and turned it into a brand. When I look ahead, I am most excited about the significant opportunity that now exists for this brand to become a defining and enduring force in luxury.
Q. How are luxury travellers’ demands changing? ‘Demands’ sounds as though guest expectations are somewhat unreasonable and, in luxury, that is simply not possible. Luxury customers’ expectations shift in response to changes in what can be done at the cutting edge. The world is getting smaller: travel is more affordable and accessible than ever. A rise in the number of high-net-worth individuals, combined with advances in technology, means it is possible for luxury travellers to experience more than ever before. Among the well-travelled, we are seeing a shift towards what has been dubbed ‘transformational’ travel. At Belmond, that is something we have always strived to deliver. It is not about responding to trends but constantly exploring what might be possible. Doing so not only enables you to keep pace with your customers, but to identify and deliver ultimate luxury.
86 ASPIRE FEBRUARY 2019
aspiretravelclub.co.uk
CREDITS: PAUL WILKINSON; RICHARD JAMES TAYLOR
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