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TRAVOLUTION EUROPEAN SUMMIT


Dr Kris Naudts: ‘We have the freedom to


experiment and offer something that was perhaps not there six months ago’


Naudts visualises content as king for Culture Trip


TRAVOLUTION EUROPEAN SUMMIT PREVIEW: SPEAKER DR KRIS NAUDTS, FOUNDER AND CEO OF CULTURE TRIP, TALKS TO LEE HAYHURST


Since Bill Gates declared “content is king” in 1996, constant repetition has stripped the mantra of a fundamental truth about the internet that the Microsoft founder had hit upon.


As the ‘World Wide Web’


emerged, Gates predicted it would be content where the real money would be made online, just as it was in traditional broadcasting. And this insight is precisely


88 travelweekly.co.uk 13 September 2018


what is driving London-based global start-up Culture Trip as it strives to become the next great disruptive force in the sector. Founder Dr Kris Naudts, a former


psychiatrist, believes Culture Trip has created a model capable of cracking two great challenges relating to content online. The first is finding a way


to generate quality content consistently and at mass scale. The


second is driving and attributing direct commercial value as users consume that content. He says this is not something


that has been achieved to date despite the internet representing what should have been a golden age for content creators. “In an online world the


traditional boundaries between content formats and industries no longer really hold,” he says. “And yet very few online content


providers have capitalised on that. That’s one thing we do that others maybe do not do as successfully.


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