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September 13, 2018 The Point, Emirates Old Trafford, Manchester


IT’S HERE! THE NORTHERN BALL TAKES PLACE TODAY! VISIT TRAVELWEEKLY.CO.UK TO SEE THE PICTURES FROM THE EVENT


ANNABEL COVE, head of trade sales and marketing, Do Something Different


Q. The Northern Ball is the biggest travel trade party of the year. Tell us why you’re a headline sponsor… Annabel: Why is the sky blue? How does electricity work? These are difficult questions. Why do we sponsor the Northern Ball each year? That’s simple… because we love it. Travel Weekly hosts an amazing gig and it’s a chance to showcase our brand, our people and say cheers and a big thank you to our agent friends as well as our partners such as Universal, SeaWorld and Disney for supporting Do Something Different. We also have an exhaustive wardrobe of fancy dress clothing that would otherwise never see the light of day.


Q. What are the big developments for DSD at the moment and what’s coming up? Annabel: We have expanded our sales team and have two new faces. Martin Page will be visiting the northeast of England and the Scottish Highlands while Vicky Whitehead will be looking after the northwest of England and even as far as Snowdonia in Wales. In other news, our fabulous Lucy (Jones) Patterson is returning from maternity leave next month to look after the Midlands and Wales, and can’t wait to catch up with all you agents. Our website has a new suite of marketing tools, which was something our agents asked us for. You can now download high-quality posters straight


36 travelweekly.co.uk 13 September 2018


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