CONNECTIONS WEDDINGS: CONNECTIONS PUGLIA 2019
‘Me’ generation poses challenge for wedding planners
T
he influence of online media and the rise of the ‘me’ generation are key challenges for luxury wedding planners, according to panellists at Connections Weddings. Youngsong Martin, owner of
Wildflower Linen, highlighted that clients who aspire to wed like their social icons are a challenge. “I look at this ‘me’ generation,” she said. “They don’t want to feed their mother’s friends – it’s too expensive. What they really want is so incredibly influenced by the stars, bloggers and their friends; they want to travel, live and experience something similar, but they don’t have the budget.” Such online inspiration is one of the
reasons the Italian region of Puglia has gained worldwide recognition in the market. Alfredo de Liguori, marketing manager of Pugliapromozione, attributed the rise of luxury weddings in Puglia to recent VIP weddings, including those of singer Justin Timberlake and actress Jessica Biel, as well as Laure Peugeot.
DELEGATES’ FEEDBACK
BRANDS WIN WITH ‘TANGIBLE AND INTANGIBLE CHARM’ Luxury brands succeed when they combine a subtle blend of perfect tangibility and seductive intangibility, according to luxury consultant Antonio Paraiso. Speaking at Connections
Weddings in Puglia, Paraiso said: “True stories and authentic stories, when told well, add so much value to product and services. “Affluent consumers don’t want to be sold to. Never sell. Never push. Create the atmosphere for them to decide they want to buy. If you don’t push the sale, the decision of buying is theirs and they will pay for what you ask. You have to weave a blend of tangible and intangible value across your operation.” Paraiso said brands that attract
and retain clients do so by develop- ing an emotional bond with them. “There are so many paradoxes in luxury: excess and scarcity, need and desire, tradition and innovation,” he said. “But paradoxes are what couples are looking for. They want a customised party; a perfect day. But they also want to be surprised and to be wowed.”
SEEMAA P MAKHIJA TRAVEL VOYAGES (INDIA) “One of the best travel trade experiential events – very unique, very different and very memorable.”
DARIA VLASENKO VLASENKO WEDDINGS “This experience is a necessity for any person whose business is connected to high-end weddings, especially destination weddings, which are not only about planning but also logistics and hospitality.”
ALISE KOLOSOVA BOUTIQUE EVENT PLANNING “Honoured for the invitation, inspired and packed with valuable contacts for future events and friendships.”
JOSEPHINE DI CLEMENTE JOSEPHINE WEDDINGS “As an organiser, I know only too well all the effort and worry that goes into detailed programming and planning to make an event a success. The whole Connections team should be proud!”
Connections is the international private community for senior executives in high-end travel. Focusing on the luxury, meetings & incentives, wellbeing, adventure and weddings sectors, Connections brings together members in a highly focused, time-efficient agenda over an unrivalled 12-month calendar.
weareconnections.com EVENT SUPPORTERS
MASSIMO MAGLIO MAGLIO EVENTI “Connections Weddings is a fantastic opportunity for Puglia, and at the same time, a great way to exchange ideas.”
5 DECEMBER 2019
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