UPFRONTS PLA Y
PAGE LISTING ON GOOGLE INCREASE
THE CHANCES OF GETTING A FIRST
53 TIMES WITH
VIDEO CONTENT. SOURCE: FORRESTER RESEARCH
IN ON THE ACTION
Research from the University of Pennsylvania into users’ propensity to share on social media has found that emotionally stimulating experiences increase the willingness to share
content. No surprise there, perhaps. What’s interesting, however, is that the nature of the experience – whether it generates a positive or negative emotion - has a limited impact on the number of shares. “I could create something very funny and it might not get shared more than something that isn’t funny,” Richard Summers, Innovation Director at SocialPromote, told delegates at our Mobile Seminar in September. “How I’m emotionally stimulated doesn’t change the outcome as much as you might imagine.” The university also found that users are up to three times more likely to share content if they’ve recently undertaken physical exercise. (In the study, users were sent jogging.) Action, it seems, is a fast track to activation. This has implications for anyone working in the fi eld of gamifi cation or deploying content that makes use of the smartphone’s gyroscope and accelerometer functionality. In the future, could calls to action on social media take on a much more literal aspect?
socialpromote.co.uk
%
8-16 BELIEVE PEOPLE SHOULD BE ABLE TO DOWNLOAD ONLINE CONTENT FOR FREE.
OF BRITISH CHILDREN AGED SOURCE: GUARDIAN/YOUGOV
FIGARO DIGITAL SEMINAR
PROGRAMME
Want to get involved? Figaro Digital’s
sector-specifi c seminar sessions focus on social media, content marketing, mobile, email, video, SEO, ecommerce and more. If you’re a brand-side marketer and would like to attend as a delegate, or if you’re an agency and would like to hear about speaking and sponsorship
opportunities, get in touch with us now.
FIND OUT MORE AT:
FIGARODIGITAL.CO.UK/ SEMINARS.ASPX.
DICTIONARY
THE STREISAND EFFECT An unanticipated
ONE IN EVERY
USED ON TWITTER IS SPELT INCORRECTLY. ON FACEBOOK, ONE IN 323 WORDS ARE SPELT
INCORRECTLY. ON GOOGLE+ IT’S ONE IN 238. SOURCE: BRANDWATCH
7 issue 22 october 2014 ENGLISH WORDS
outcome for those seeking to take advantage of the European Court of Justice’s ‘right to be forgotten’ ruling has been the Streisand Effect, whereby attempting to hide information ends up drawing greater attention to it. The phenomenon takes its name from Barbara Streisand’s attempt in 2003 to have an aerial picture of her California home removed from a US website. Before the singer launched her lawsuit, the image had been downloaded six times. As a result of the case and ensuing publicity 420,000 people visited the site.
DIGITAL
The
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