FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Planet Jockey Agency: Cyber-Duck
Digital agency Cyber-
Duck was approached by training and mentorship platform Planet Jockey to help produce an online leadership simulation game aimed at companies wanting to improve in-house leadership skills. Cyber-Duck applied their accredited user centred design approach and gamifi cation skills throughout production to produce an award-winning, highly engaging reality-based game where players take on the role of the CEO of a troubled organisation. The game has attracted the interest of multiple FTSE 100 companies. fi
garodigital.co.uk/case-study/ planet-jockey.aspx
Bespoke sports and
Brand: Bestinvest Agency: Sleeping Giant Media
Bestinvest is a
private client investment group offering a broad range of fi nancial services. Operating in a competitive space, it works with Sleeping Giant Media (SGM) to increase the amount of traffi c arriving at its site. SGM’s initial brief was
to manage the PPC account for Bestinvest’s self-invested personal pension plan. Running this account involves daily optimisation and budget management as well as weekly
Brand: B&Q Agency: Adobe Marketing Cloud
With more than 40,000 products under its
roof, B&Q is the largest home improvement retailer in Europe. But until recently the company’s view of its customers’ online journey was disjointed. Keen to learn more about how visitors used its site, B&Q used Adobe Marketing Cloud to gain a clearer picture. In Adobe Analytics a complete customer journey can be followed all the way from the fi rst touch-point to the fi nal purchase. The insights gained into product performance and search behaviours now inform B&Q’s merchandise layout in its physical and online stores. fi
garodigital.co.uk/case-study/b-q.aspx
reporting on key metrics, such as cost-per-lead. In light of the positive ROI SGM’s PPC account has generated, the agency’s remit has been expanded to include co-ordinating Bestinvest’s social media and SEO strategy. Mark Welfare, Head of Digital at Bestinvest, says, “We have worked closely with Sleeping Giant Media since 2012. They have proved themselves to be one of our key strategic partners in increasing traffi c and leads.” fi
garodigital.co.uk/case- study/
bestinvest.aspx
leisurewear manufacturer Team Colours approached Absolute Digital Media at the start of April 2014 because it had incurred a Google penalty as a result of work undertaken by its previous SEO agency. Absolute Digital Media’s
fi rst course of action was to conduct a thorough link audit. The team identifi ed bad links and approached each individual webmaster asking for the offending links to be removed. It then submitted a disavowal fi le in accordance with Google’s guidelines. On 23 June 2014 Team
Colours’ manual penalty was lifted. It’s now working with Absolute Digital Media to execute a content marketing strategy to gradually build up high-quality, natural links. fi
garodigital.co.uk/case-study/ team-colours.aspx
Brand: Team Colours Agency: Absolute Digital Media
20 issue 22 october 2014
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