FIGARODIGITAL.CO.UK
Brand: Sony QX Agency: Tempero
Sony wanted to build
excitement ahead of the release of its smartphone-attachable QX lens. To support the launch Sony partnered with Tempero to run an infl uencer outreach campaign. Tempero sent QX lenses to a pool of Instagram users across 12 markets, all of whom have a substantial following. The packaging of each of the lenses was personalised. This encouraged bloggers to share photos of the QX lens box on social media using the #SonyQX hashtag. More than 246 photos were
posted to Instagram as a result of the campaign, generating more than half a million interactions. fi
garodigital.co.uk/case-study/ sony-qx.aspx
Brand: Devitt Insurance Agency: Pixelgroup
Specialist motorcycle
Brand: AWC Agency: Box UK
Following a
redesign of its main ecommerce site, wine and spirits company AWC asked Box UK to provide an independent assessment of the site. To provide a
comprehensive picture of the website’s performance Box UK conducted a fi ve-day usability review. The review included cognitive walkthroughs of user journeys. Every stage of
Brand: Appszoom Agency: Capita Translation and Interpreting (TI)
App recommendation
service Appszoom wanted to establish a multilingual web presence that would satisfy its users around the globe. Appszoom decided that it needed a company that could translate multiple languages simultaneously
and professionally, so turned to Capita TI. Capita TI needed to
orchestrate a strategy that would help it consistently meet tight deadlines without compromising the quality of translations. It came up with an ‘updates plan’ using translation memory software. Whenever an update need arises, the Capita TI translation teams
the journey was assessed to see how well it performed against UX, usability, accessibility and ecommerce best practice. The results were
delivered in a report setting out the information AWC needed to maximise online conversions. In the two months since it implemented the quick wins suggested by Box UK, AWC’s online orders are up 13 per cent. fi
garodigital.co.uk/ case-study/
awc.aspx
working on the content are able to refer back to previously translated segments, providing faster turnaround times and more consistent translations. Capita TI is now able to
deliver translated content in nine languages to Appszoom within one working week. fi
garodigital.co.uk/case-study/ appszoom.aspx
insurance provider Devitt wanted to improve its online presence through a UX redesign. The objectives of the redesign were to strengthen Devitt’s relationship with its current audience, engage with new users and position itself as a leader in the insurance fi eld. After a series of research activities, Pixelgroup redesigned the site’s ecommerce user journey. It introduced the concept of ‘real people - real prices’ and created a responsive mobile site to showcase the message. Results show the site has
attracted 80 per cent more users and has increased the average time users spend on site by 12 per cent. fi
garodigital.co.uk/case-study/ devitt-insurance.aspx
24 issue 22 october 2014
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