FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Chemist Direct Agency: SLI Systems
Chemist Direct is
the UK’s leading pure-play healthcare and pharmacy store. In January 2014 the company relaunched its site after a rebranding exercise. With a 20,000 product range, Chemist Direct wanted to improve the search functionality of the website and put the right products in front of the right customers. SLI’s Learning Search and Rich Auto Complete products were implemented. Chemist Direct saw an immediate sales impact with conversion rates improving by 175 per cent. Chemist Direct also reports that a search customer’s average order value is 196 per cent more than the average customer, with the website now attributing 43 per cent of its site revenue to search customers. fi
garodigital.co.uk/case- study/
chemist-direct.aspx
Brand: Sky Agency: Brandwatch Ahead of Game of Thrones season four, Sky wanted to
promote its premium subscription channel in New Zealand, SoHo. DDB, who ran the campaign, used Brandwatch Analytics to listen to online conversations about the show. Based on this insight, DDB rallied the online community around their hatred for the character Joffrey. DDB created a seven metre statue with a rope around its neck. Fans were encouraged to Tweet on #bringdowntheking. Each Tweet turned a winch, eventually toppling the statue. Brandwatch’s platform recorded over 800,000 interactions and analysed global exposure, reach and impact. fi
garodigital.co.uk/case-study/sky-got.aspx
Brand: KLM Agency: Webtrends
To boost conversions, Dutch
airline KLM needed to communicate with potential customers within an hour of them visiting its site. KLM selected Webtrends’ analytics platform to help it process and analyse customer data more quickly. KLM is now able to send an appropriate email to visitors within minutes of them clicking away from its site. Emails sent since KLM began using Webtrends’ platform have enjoyed a 34 per cent higher open rate and a 94 per cent higher click-through rate. fi
garodigital.co.uk/case-study/ klm-email.aspx
Brand: Crew Clothing Agency: Oracle Marketing Cloud
Fashion brand Crew Clothing was using
batch-and-blast email marketing tactics but recognised that it could engage its customers more effectively if it sent more relevant and targeted messages. Advisors at Oracle Marketing Cloud suggested Crew Clothing segment its customer base by purchase history, email and social interactions, as well as site visits. Testing was introduced to uncover the content and email format that was most appealing for each segment. This methodical, testing-led approach increased Crew Clothing’s email open rates by 75 per cent. fi
garodigital.co.uk/case-study/crew-clothing.aspx
13 issue 22 october 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
