FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: MyFerryLink Agency: Quantcast
MyFerryLink is the newest
For more in-depth versions
of these and other case studies, visit figarodigital.
co.uk/search/ casestudies
Brand: Lebara Agency: Chalk Social
Lebara is a
telecommunications company offering low rates for national and international calls through pay-as-you-go SIM cards tailored to international communities. Working with Chalk Social, Lebara took a granular approach to targeting communities across eight markets with programmatically-bought display advertising. Ads were
served to domains popular with migrant workers and international students. Messaging was tailored to display country-specifi c price points, featured national fl ags and rendered in the appropriate language. The campaign generated 360 million targeted ad views from 242 audience clusters. In the UK 160 million impressions were served at a click-through rate of 0.05 per cent. fi
garodigital.co.uk/case-study/ lebara-mobile. aspx
ferry operator on the popular Dover to Calais route. As a young business, it needed a strategy to raise brand awareness. Quantcast helped MyFerryLink target new customers through display advertising. Quantcast built a real-time custom audience profi le based on the highest-value MyFerryLink converters and then matched the custom profi le against its real-time view of the web to fi nd and reach the closest matches. The campaign was delivered below the target CPA and drove more than 3,000 conversions in three months. fi
garodigital.co.uk/case-study/ myferrylink.aspx
Brand: OFFICE Shoes Agency: Sociomantic
OFFICE Shoes implemented its fi rst retargeting
campaign in 2007. But in order to maintain its market- leading position it had to innovate. The retailer began working with Sociomantic to analyse real-time user profi les and calculate the perfect price for each display ad impression. For each impression won across mobile, desktop and tablet, Sociomantic’s product recommendation engine personalises the banner ad in milliseconds. “Sociomantic’s data-driven and selective targeting strategy has resulted in a higher conversion rate and has signifi cantly increased the percentage of site visits that are coming from new customers,” says Rav Dhaliwal, Senior Ecommerce Manager at OFFICE. fi
garodigital.co.uk/case-study/offi ce-display.aspx
18 issue 22 october 2014
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