FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Aspinall Foundation Agency: Prodo
Wildlife conservation
Brand: London Gatwick Airport Agency: CTI Digital
London Gatwick
Airport engaged CTI Digital to build a new website to support its expansion bid. The location of the UK’s next runway is a high profi le issue subject to extensive media
Brand: Williams Martini Racing & Oris Swiss Watches Agency: Locker Room Media
Williams Martini
Racing and Oris Swiss Watches wanted to produce a social competition for fans which would run across the entire 2014 F1 season. Locker Room Media were asked to devise a format that could run across all devices, platforms and social channels, providing an enjoyable user experience that would sustain interest over a nine month period. A standalone webpage
coverage. CTI engineered the site so it could support sudden increases in traffi c. The site is fully mobile- optimised, features 3D parallax scrolling and boasts a user interface allowing content to be published quickly and easily. fi
garodigital.co.uk/case-study/ London-Gatwick.aspx
charity The Aspinall Foundation asked Prodo to devise a digital strategy integrating SEO, social media, PPC and video marketing. Helping to align multiple elements within the strategy was a PR calendar. This highlighted a range of national days - including World Giraffe Day - which Prodo tapped into to raise brand awareness. Over eight months, Prodo increased online ticket sales by 105 per cent. Traffi c to the website grew by 110 per cent and Facebook reach grew by 405 per cent. fi
garodigital.co.uk/case-study/ the-aspinall-foundation.aspx
Brand: Ski
Weekends.com Agency: Sitecore
Weekend ski-holiday
was built so that only relevant content for each Grand Prix was displayed at any one time. This ensured content would remain topical throughout the season. The objective - wide scale accessibility and awareness
- is on track. The fi rst half of the season saw the competition receive 22,000 entries from over 100 countries. fi
garodigital.co.uk/case-study/ williams-martini-racing-and-
oris-swiss-watches.aspx
pioneer
Skiweekends.com increased sales revenue by 16 per cent with the adoption of Sitecore Experience Platform for its customer experience management. Sitecore Solution Partner Sagittarius Marketing, which has managed all Ski Weekends’ marketing since 2007, implemented the Sitecore Experience Platform to help convert more sales through their website – especially for smartphone and tablet users - by delivering a contextual, relevant experience. Analysis showed that 56 per cent of Ski Weekends’ web traffi c came from smartphone or tablet devices – and its previous website launched in 2009 delivered a poor mobile experience. With the Sitecore Experience Platform, Ski Weekends now uses insight data to deliver the best digital experience across all devices. New search forms and price grids encourage instant bookings. Ski Weekend’s homepage adapts to show content relevant to a visitor’s specifi c search or advert referral, and uses geo-IP look-up to show details of coach pick-up points and airports closest to the visitor’s location. fi
garodigital.co.uk/case- study/
ski-weekends.aspx
16 issue 22 october 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
