FIGARODIGITAL.CO.UK
CASE STUDIES
Agency: FatSand Brand: Soul & Surf
In 2009 Ed and Sofi e
Brand: The London Eye Agency: Jaywing
The London Eye
wanted to improve its online conversion rate without a complete site redesign. To achieve this, Jaywing was brought in to carry out a UX review of its existing site. Jaywing used scroll and
click-trail analysis, conducted qualitative research and analysed sales data to gain a clearer picture of how people were using the site. Acting on
this insight, Jaywing edited the site so that it was more image-focused, simplifi ed the navigation process and reduced the amount of steps it took for a user to make a purchase. Thanks to Jaywing’s changes, conversion rates increased by 33 per cent and basket value grew by 7.5 per cent. fi
garodigital.co.uk/case-study/ london-eye.aspx
Templeton founded Soul & Surf, India’s fi rst yoga and surf retreat. Five years on and Soul & Surf wanted to attract new visitors to their site, so they worked with FatSand to produce a short brand fi lm. To promote the fi lm, titled ‘Find Your Love’, FatSand ran a seven-day YouTube campaign targeting a niche demographic interested in surfi ng, yoga and living life differently. FatSand also conducted a targeted outreach campaign, contacting infl uential publications within the surfi ng, yoga and ‘disruptive lifestyle’ realms and encouraging them to share. The video received more than 7,200 views and was featured on a host of relevant sites including The Yoga Nomads, Curl Magazine and Sharkbait. fi
garodigital.co.uk/case- study/
soul-surf.aspx
Brand: ExactTarget Marketing Cloud Agency: Brightcove
ExactTarget Marketing Cloud wanted to increase the time
visitors spend on its site and boost the number requesting a product demonstration online. They brought in Brightcove’s Video Cloud, which lets it manage the development and publication of video to its website through a custom video portal. The company now uses video on its website to promote product introductions, customer success stories and brand culture. Since the video portal’s launch, it’s been viewed more than 53,000 times. More than 500 requests for additional information and product demonstrations can be attributed to the video portal. fi
garodigital.co.uk/case-study/exacttarget.aspx
Brand: Red Bull Agency: StreamUK
Red Bull hosted a
number of live music webcasts giving young bands the opportunity to perform to an online audience and win the chance to play at the Download music festival. Each performance was
recorded by StreamUK. Its on-site production crew
captured the live events, streaming and vision mixing the content to thousands of online viewers. The competition was hugely popular and even became a hit overseas. StreamUK was able to broadcast the content globally with the help of its content delivery network provider Level3. fi
garodigital.co.uk/case-study/ red-bull-webcasts.aspx
26 issue 22 october 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
