FIGARODIGITAL.CO.UK 19 38 Contents
UPFRONTS p06 News, views, stats and opinion
CASE STUDIES p13 Affi liate Marketing p14 Content Marketing, Design & Build
p16 Digital Marketing p19 Email p20 SEO p22 Social Media p24 UX p26 Video
ISSUE N0.22 OCTOBER 2014
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
How brands are learning to put digital first COMMENT, ESSAYS, CASE STUDIES, INTERVIEWS, NEWS, RESEARCH COVER IMAGE:
VICKY SINCLAIR AT BLONDE DIGITAL //
BLONDE.NET
ESSAYS & INTERVIEWS p30 Seminar Report: Backing the Future p32 Welcome to my World: Eva Appelbaum Digital Director at the BBC
p34 Work Your Assets We chat to Chief Strategy Offi cer at the Content Marketing Institute, Robert Rose
p36 Caring, Sharing and Wearing Pete Miller at Tangent Snowball on the iHug phenomenon
26
p38 Transform Industry experts on trends and tech p44 A Week in the Life: Head of SEO Adam Skalak at iCrossing
p46 Lead Generation Paige O’Neill at SDL on marketing to millennials
52 50
p50 Making Mobile Technology Work Paul Putman at Donky on mobile marketing
IN-DEPTH CASE STUDIES p52 Creating a Climate for Change Jack Lundie and Stuart Fowkes at Oxfam on social media strategy
p54 Pushing the Envelope Pete Markey at the Post Offi ce explains how the service is evolving
p56 Supplier Listings
CONTENTS
3 issue 22 october 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
