FIGARODIGITAL.CO.UK
CONTENTS
WELCOME
to Issue 22 of Figaro Digital. Like most specialised areas of business, marketing comes with a deafening array of buzzwords and many of us may be secretly sceptical of their
value. As Eva Appelbaum, digital producer at the BBC, happily concedes on page 33, it can be a full-time job keeping up with the industry’s frantic neology. That’s why, when we made digital transformation this issue’s theme, we went in
search of the people actually doing it, rather than those merely talking about it. From complex organisations like Oxfam to established institutions like the Post Office, this edition is dedicated to the adapters and adopters rolling up their sleeves and putting digital first.
By a happy coincidence, digital transformation is also the theme of our conference on
27 November. Join us there for a full-day of insight from almost 50 of the UK’s smartest agencies and brands. And if you’re in the market for new business partnerships, register now for our Digital Health Check and Marketing Summit on 6 November. Also underway is our autumn seminar programme. If you work for a brand and would like to attend as a delegate, or if you’re an agency interested in speaking or sponsorship, turn to page seven for details on how to get involved. Thanks to Vicky Sinclair at Blonde Digital for this issue’s superhero-inspired cover. Also in this edition, expert opinion on the technology shaping digital marketing’s future, how to reach ‘millennial’ consumers and an unexpected lesson in asset management from titans of rock Van Halen. The phrase ‘future-proof’ is high on the list of hard-to-define buzzwords. But like all clichés, the term articulates a genuine concern. We hope this issue provides proof that digital isn’t just the future. It’s the default setting for every interaction between you and your customers. Transform.
JON FORTGANG EDITOR FIGARO DIGIT AL TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk
PUBLISHING DIRECTOR Neil Argent EVENTS MANAGER Emma Robson EDITOR Jon Fortgang EVENTS ASSISTANT Donya Sanders EDITORIAL ASSISTANT Eilidh Wagstaff BUSINESS DEVELOPMENT Nick Frost CIRCULATION & RESEARCH Richard De Sousa DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
CONTRIBUTORS AND INTERVIEWEES Eva Appelbaum (BBC), John Bernard (Mozilla), Ashley Bolser (Bolser), Justin Brookfield (Locker Room Media), Simon Carter (Fujitsu), Kate Cooper (Bloom Worldwide), Terry Makewell (Met Office), Martin Flavin (Five by Five), Stuart Fowkes (Oxfam), Andrew Gallagher (Papa John’s), Rob Smith (Blueleaf), Louis Georgiou (Code Computerlove), Simon Heyes (8 Million Stories), Tim Hurles (we are experience), Stephen Jenkins (Millennial Media), James Kydd (
Purplebricks.com), Jack Lundie (Oxfam), Pete Markey (Post Office), Rich McCloskey (e3), Pete Miller (Tangent Snowball), Trenton Moss (Webcredible), Paige O’Neill (SDL), Paul Putman (Donky), Robert Rose (Content Marketing Institute), Adam Skalak (iCrossing)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 22 october 2014 @figaro_digital
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