FIGARODIGITAL.CO.UK
NEWS, VIEWS, STATS, OPINION UPFRONTS SEMINAR SOUND BITES
Every week we’re joined by experts from some of the UK’s leading brands and agencies for an afternoon of insight and opinion at the Hospital Club in Covent Garden. Here’s a round-up of things we’ve learned at recent sessions.
MOBILE HITS THE TIPPING POINT
2014 had long been cited as the point at which mobile access to the internet would overtake
desktop and in September the tipping point was fi nally reached. Figures from IMRG and Capgemini reveal that in the retail sector 52 per cent of visits were made via a mobile and that 36 per cent of the UK’s online sales are now completed on a smartphone or tablet. That fi gure rises to 40 per cent for clothing retailers. What does that mean for your mobile site? Matt Gibson,
Production Director at Cyber-Duck, spoke at
our Mobile Seminar in September where he presented fi ve quick tips for better responsive design.
• Are your designs fi nger- friendly? Are you relying too much on hover? Design for touch by default.
• Make the purpose of links as clear and descriptive as possible. If your links still say ‘click here’, you’re doing it wrong.
• Create URLs that humans can actually read, and wherever possible make them permanent.
• Use appropriate input types and attributes on forms.
• Proof designs in greyscale to check colour contrast. Use colour blindness simulators and colour contrast check tools.
cyber-duck.co.uk
THE AVERAGE BRITON HAS
56% OF THOSE ARE FROM BRANDS WHOSE MARKETING USERS HAVE SIGNED UP TO. LIVERPUDLIANS ARE THE LEAST LIKELY TO READ THEIR EMAILS WITH AN AVERAGE 447 UNOPENED MESSAGES PER PERSON. RESIDENTS OF WOLVERHAMPTON
ARE THE MOST LIKELY TO READ THEIR EMAILS, WITH AN AVERAGE OF 87 UNOPENED. SOURCE: WEBTRENDS
6 issue 22 october 2014
UNOPENED EMAILS IN THEIR INBOX.
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