FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Tessuti Agency: 7thingsmedia
Designer clothing
store Tessuti recently began to expand its high street presence outside the north west of England. To grow brand awareness in these new locations it worked with 7thingsmedia to broaden its search marketing strategy. 7thingsmedia
collaborated with Tessuti to create content to help the fashion brand target the long-tail of search and rank for non-brand terms. It also managed Tessuti’s PPC marketing and remarketing campaigns, targeting prospective customers by device and location. “We appointed 7thingsmedia to grow our ecommerce sales, and that is just what they’ve done,” says Matt Munnelly, Head of Ecommerce at Tessuti. “In 2013 we saw a phenomenal 103 per cent increase in paid search sales.” fi
garodigital.co.uk/case-study/ tessuti-search.aspx
Brand: Butlin’s Agency: Bloom Worldwide
In 2013 Bloom
Worldwide began working with Butlin’s. The agency was tasked with engaging with mums and challenging outdated brand perceptions, using social media. Bloom devised a content
Campaign: Britain’s Best Offi ce Dog Agency: Red Rocket Media
Red Rocket Media
specialises in social media and content marketing. The company’s always on the lookout for cost-effective ways to connect with business decision-makers. To increase its reach the agency ran a nationwide competition to fi nd Britain’s best offi ce dog. Underpinning this was the observation that the majority of offi ce dogs are owned by managing directors and CEOs. Businesses were invited to submit a photo of their dog and explain why they thought it should win. Entries
Brand: Remington Marketing Solutions Provider: Shoutlet
Remington Sweden recently created a Swedish
Facebook page and was looking for ways to promote it whilst also showcasing its Silk hair styling product line. To attract fans to its Facebook page, Remington invited
bloggers to create video tutorials using its products. Fans were then invited to vote for their favourite video. Using Shoutlet Social Canvas, Remington was able to design a completely customisable, branded Facebook app with six embedded blogger videos connected to a voting poll. The competition resulted in a 49 per cent increase in fan engagement. fi
garodigital.co.uk/case-study/remington.aspx
were uploaded to the agency’s website and individual dogs were featured on its social media platforms. The public then had two weeks to vote. The competition generated almost 6,500 votes via Facebook and over 1,200 via Twitter, and Red Rocket Media succeeded in increasing visibility among its target audience; 87 per cent of those who entered a dog into the competition were senior managers or company directors. fi
garodigital.co.uk/case-study/ britain-best-offi
ce-dog.aspx
marketing strategy, a social advertising optimisation strategy and tone-of-voice recommendations to increase Butlin’s share of online conversation. To support the content marketing strategy, Bloom recommended Butlin’s appointed resort champions to capture real-time events and activities that could be shared on social media. After one month managing Butlins’ new platforms, Bloom generated a 196 per cent increase in engagement and a 17 per cent growth in followers across Twitter, Facebook, Instagram, Pinterest, YouTube and Google+, equating to 20,000 new followers overall. fi
garodigital.co.uk/case- study/
butlins-bloom.aspx
22 issue 22 october 2014
(C) BUTLINS 2014.
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