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Powerful Women O In Theirwn Words


Marketers Who Matter


years have seen the gap in numbers of men versus women in high-responsibility roles shrink. In 2015, men were twice as likely to be a director, and four times more likely to be CEO or MD of a company (Axxom Media, 2017). That gap has shrunk by half, but there is still a long way to go. In keeping with the theme of disruption for this issue, Figaro Digital spoke to four women who are making waves in their respective fields, to discuss their motivations, experience, and their thoughts on the direction of the industry in 2018.


8 issue 31 spring 2018


The marketing industry is taking great steps towards diversifying its output across all levels, both internally, and reflected in the creative outputs of marketing campaigns. The past two


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