FIGARODIGITAL.CO.UK


CONTENTS


26 Contents


UPFRONTS p 6 News, Views, Stats And Opinions p 8 Marketers Who Matter


38 28


CASE STUDIES p 14 Case Studies


PROFILES & FEATURES p 28 Storytelling Starts At Home: Video Innovation At TUI p 30 The TfL TravelBot: Usability, Accessibility, And Empowerment


p 32 A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue


p 34 When A Brand Takes A Stand p 36 The Storytellers: Digital Storytelling At Marie Curie p 38 Investigating Voice Search p 40 How To Comply With The GDPR - A Compliance Checklist


58


p 42 Great Expectations For Modern Philanthropy p 44 Let Your Customers’ Intelligence, Not An Artifi cial One, Inspire Your Next Great Idea


p 46 The ‘In’ Crowds: Speaking The Language Of Programmatic


p 48 What Does It Take To Be Creative Today? p 50 Digital Marketing Winter Conference Roundup p 54 10 Point Plan: A Social Media Plan For Crisis Communications


p 56 Case Study: Curating A Cohesive Brand Experience At Aggreko


p 58 Generation Z: Understanding The World’s First Digital Generation


08 46


LISTINGS p 60 Supplier Listings p 67 Events Diary


The Magazine For Digital People In Brands And Agencies // Issue 31 Spring 2018


COVER IMAGE: WITH THANKS TO


BEN OST, DESIGNER AT VENN DIGITAL. VENNDIGITAL.CO.UK


01_Issue31_v3.indd 1


The Disruptors Issue: New Technologies, Approaches, and Innovations AGENCY PROFILES • CASE STUDIES • INDUSTRY INSIGHT


09/03/2018 15:07


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