CASE STUDIES
BRAND & CREATIVE
CONTENT MANAGEMENT
CONTENT MARKETING
Client: Icelandair Agency: Builtvisible
DELIVERED 31 sites
The Aurora Borealis is one of the biggest
draws for visitors to Iceland and airline Icelandair worked with Builtvisible to create a piece of content to showcase this
Client: Hymans Robertson Agency: CreateFuture
CreateFuture were contacted by the pensions and investment consulting
fi rm to raise awareness and sales of their innovative software and service approach Guided Outcomes (GO), which helps companies support their employee’s retirement planning. CreateFuture organised a dedicated fi ve-day Design Sprint, engineering collaboration between various stakeholders to create the perfect solution. The team mapped out the current strategy, shared inspiration, voted democratically on ideas, and drafted a comprehensive end-to- end solution which was scripted, tested and signed off by COP on Friday. The resulting educational video went live within four weeks, supported by all stakeholders, and the Sprint approach is now intrinsic to the brand’s internal planning process.
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garodigital.co.uk/case-study/hymans- robertson/
Client: Vanish Agency: The Cogworks
Hailed as the world’s #1 Fabric
Stain Remover, Vanish operates over 30 websites in 26 languages across the globe. When parent brand Reckitt Benckiser made the decision to move to a new CMS, The Cogworks were called upon to make it happen. Several teams worked together to migrate the brand onto a new version of the Umbraco CMS, covering SEO, translation and brand management. Communicating with key stakeholders, The Cogworks were able to deliver all 31 sites smoothly and within the deadline, creating over 10,000 pages of quality content in the process.
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garodigital.co.uk/ case-study/vanish/
phenomenon and inspire tourists to choose Iceland as the ultimate holiday destination. Builtvisible created the Discovering the Northern Lights interactive microsite, which allows users to discover the science behind the
5000 BUY-NOW CLICKS
display, its role in history and live-updating solar forecasts. The microsite has successfully increased traffi c to Icelandair’s US site, and has since been translated into Danish and German.
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garodigital.co.uk/ case-study/icelandair/
Client: Sony Pictures Home Entertainment Agency: 8 Million Stories
8 Million Stories worked with Sony to design an interactive content marketing campaign to run alongside the launch of the T2 Trainspotting movie to the home entertainment market. In honour of the movie’s cultural heritage, 8MS created an Alternative Guide to Edinburgh, for fans to fi nd and learn more about the locations used in the fi lm. The guide included quotes from the fi lm, video content including deleted scenes, and an option to order their own copy of the fi lm. Over 5000 users clicked the Buy Now links to buy the movie from Amazon and iTunes.
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garodigital.co.uk/case-study/sony-pictures-home- entertainment/
17 issue 31 spring 2018
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