FIGARODIGITAL.CO.UK
ECOMMERCE
EMAIL
HOSTING
Client: Twining’s Agency: Ridgeway
Twining’s worked with Ridgeway to
create a fl exible and functional ecommerce platform, to bring the Twining’s brand to life and nurture sales, brand loyalty and advocacy. Ridgeway designed an easily navigable platform, which incorporated personali- sation and automation functionality within the Kentico interface. Ridgeway worked with internal teams to design a smooth and logical customer journey that encouraged revisits, loyalty and purchases, as well as using bespoke imagery and design to entice consumers to buy. The new platform saw an increase in revenue of 18.28 per cent and the website was awarded various prestigious titles.
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garodigital.co.uk/ case-study/twinings/
UPTAKE IN ONLINE SUBSCRIPTIONS
50%
Client: Cormar Carpets Agency: CSI Media
The UK’s largest B2B carpet seller approached CSI Media to design and develop a bespoke B2B trade portal with integrated
Client: BMJ Agency: Adestra
The BMJ (formerly British Medical Journal) worked
with Adestra to design an email campaign to increase the number of students applying for medical degrees. After launching its ‘Applying to Medical School’ resource, BMJ struggled with the size of the mailing list for this audience. In the build-up to the UCAS application deadline, they developed a comprehensive strategy using Adestra’s Automation Program Builder, designing a four-stage campaign that would promote BMJ’s useful resources to budding doctors. Using Adestra’s tools, BMJ was able to double the size of their mailing list within a week, and showed a 50.39 per cent uptake in online subscriptions.
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garodigital.co.uk/case-study/ bmj/
content management and ecommerce functionality. Users can order carpets in a few simple steps, selecting their required carpet specs (style, cut, etc) with real-time stock control. The trade portal has a slick interface which is responsive across all devices, and integrates logistical processes, where users can confi rm delivery times, receive email notifi cations with updates, view proof of delivery and pay for invoices. The system has been an instant success with a 300 per cent increase in business, and tens of millions processed in online transactions annually. Given the system’s automation, Cormar’s employment costs have remained consistent, despite the vast increase in sales.
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garodigital.co.uk/case-study/cormar-carpets-b2b/
Client: Flight Centre Agency: Communicator
In the lead up to the 2016 summer season, Flight
Centre wanted to maximise repeat bookings and increase the number of inbound
enquiries from its email channel. So they turned to their trusted partner in sophisticated email marketing, Communicator. The fi rst priority was turning Flight Centre’s silos of information into one ‘single view’ format, ensuring an easier integration. They then established new customer journeys and developed a series of
automated campaigns, paired with master templates designed
Client: RedWeb Agency: iomart
RedWeb worked with hosting provider iomart to migrate to a dedicated, private cloud platform, to get the required level of
INCREASE IN REVENUE
18%
control over its end-to-end operations for its clients. Where RedWeb had previously consumed hosting from a number of diff erent providers, iomart’s solution enabled the agency to oversee client websites with a degree of control which also champions RedWeb’s high standards of information security. The partnership continues to be successful, with a variety of engineering and network support available.
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garodigital.co.uk/case-study/redweb/
by Communicator’s in-house creative services team. After six months Flight Centre were able to boast an ROI of 1600 per cent and total enquires were up 30 per cent on the previous year, totally smashing their campaign objectives.
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garodigital.co.uk/case-study/ fl ight-centre-2/
BOOST ROI BY 1600%
20 issue 31 spring 2018
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