CASE STUDIES
RECRUITMENT
SEO
BROCHURE DOWNLOADS
Client: OK! Agency: Inspiring Interns
Media company Northern & Shell
approached recruitment specialists Inspiring Interns to manage a hiring drive for the well-known magazine. The campaign also needed to refl ect the OK! brand, in order to source applicants who were truly engaged with the publication. Inspiring Interns made contact with key creative colleges and universities to drive the application process, and earmarked graduates with experience in university publications. The Inspiring Interns website also received a two-day reskin, to further promote the campaign and drive applications. The campaign saw over 3000 applicants apply for the roles, and Inspiring Interns were able to fi ll the full complement of positions, who were all still in place 12 months later.
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garodigital.co.uk/case-study/ ok-magazine/
62%
Client: Crondon Park Agency: FSE Online
The luxurious venue worked with Freelance
SEO Essex to overhaul its search marketing strategy to increase new business. Freelance SEO Essex worked with the company to revamp the social and content off ering to complement Crondon Park’s search
strategy. The team set up an integrated approach across all channels to enable the venue to rank for the high-competition, big-win keywords. By optimising both organic and paid visibility, and ensuring great
Client: Children With Cancer UK Agency: Atom42
When Children With Cancer UK – the UK’s leading
children’s cancer charity – approached atom42, its website was looking dated and failed to put the most important content front and centre. A full content audit, usability project and redesign resolved these issues, taking user experience to a higher level. atom42 built the new site with SEO at its very foundation. Through a
23 issue 31 spring 2018
responsiveness to customer enquiries, Crondon Park was able to drive a 62 per cent increase in brochure downloads, increased its social media presence across all platforms, and saw a decrease in Google AdWords click spend of 20 per cent whilst increasing conversions.
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garodigital.co.uk/case-study/ crondon-park/
thorough information architecture map, they matched each URL, page title, H1, content and description to a specifi c keyword, eliminating risk of cannibalization and lost rankings. They also ensured each internal link, image, 301 redirect and more was perfectly optimised to maximum SEO value. Creating a website that had the user in mind, made the most of content, and was irresistible to Google.
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garodigital.co.uk/case-study/ children-cancer-uk/
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