FIGARODIGITAL.CO.UK
What We Learned From Spending £1 Million On Facebook
Guy Levine, CEO and Founder of Return, has plenty of experience of social platforms and their various benefits and obstacles. But as the title would suggest, a clear winner has emerged. Levine took the delegates through how Return has leveraged the many tools and capabilities of Facebook to drive engagement, growth, and sales for its clients. By understanding the motivations and likely triggers that inspire your customers to purchase, marketers can make sure their messaging is efficient, economical, and hard hitting.
Powering Toyota’s European Digital Strategy
Digital transformation is forcing even the largest companies to re-evaluate their internal structures, in order to get the most from the technology and solutions available to them. Toyota Europe is no exception, working closely with Amaze to realign its aims for the digital marketplace and improve its position in the competitive automotive sector. Jasper Bell, Head of Commerce at Amaze explained how the agency, with a programme of testing and enhancement, continues to develop and improve Toyota’s strategy in this in-depth case study.
Weaponising UX
“I’ve learned that when you can combine marketing and UX, a little bit of magic happens,” explained Steve
Kato-Spyrou, Customer Experience Manager and UX Architect at John Lewis. The way that this works is by conducting an unflinching assessment of a brand’s current processes and the pain points that occur within them. By reducing friction and bringing marketing and product experts together, brands can work in agile ways, avoiding miscommunication, wastage, and creating collaborative solutions that satisfy the needs of multiple departments. Kato-Spyrou illustrated how merging the distinct skill-sets of different teams can lead to successful campaigns.
And They Said Email Was Dead…
With so many new digital innovations coming to the fore, it’s no surprise that some marketers have already prophesied the end of email as the marketer’s weapon of choice. But Danielle Woolley, Head of Customer Success at Adestra, came armed with some myth-busting statistics. Despite competition from other mediums, email continues to reign supreme in
terms of engagement and traffic. Find out some of the latest ideas you can implement to keep your email strategy going strong, whatever the naysayers say.
AI Marketing Readiness In Retail And Ecommerce
It seems that AI isn’t out of the press at the moment, as its huge potential for good and evil is debated across consumer and trade publications alike. But AI can be introduced to marketing strategies to reduce the lead time on manual tasks and increase accuracy. Tom Harris, Sales Director at Emarsys, challenged marketers to ask themselves if they are ready for AI, and outlined some of the possibilities for transforming the day to day priorities of their brands with dedicated automated solutions.
Amazing Customer Moments And Marketing Magic
Stuart Banbery, Marketing Manager at SocialSignIn reflected on the ways in which Virgin Trains has developed its strategy to encompass a number of channels while still maintaining the curated brand persona it has become known and respected for. With the social media team sitting as an autonomous, yet still well-integrated force within Virgin Trains’ marketing stack, it has given their social team the freedom to test and learn within their social strategy, going above and beyond to make sure that customer needs are catered to at every opportunity.
Join us at our next Summit on 26 April for more of the
latest trends, insights and inspiration shaping the digital sphere. Visit our
website to book your place now.
52 issue 31 spring 2018
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