CASE STUDIES
MOBILE
MULTICHANNEL
PAID SEARCH
PPC
Client: Butlins Agency: RedEye
Holiday provider and British institution Butlins wanted to drive up the number of
newsletter sign-ups on the mobile website, and partnered with RedEye to make this happen. RedEye’s CRO team designed and implemented a pop-up to increase newsletter sign-ups on the mobile site, and help with data capture for returning customers. The user experience was specifi cally optimised for mobile, making the pop-up easy to use and removing friction for the user. Butlins saw a 2618 per cent increase in newsletter sign-ups, and a discount code off ered the incentive to returning visitors to make the decision and opt-in.
fi
garodigital.co.uk/case-study/butlins/
INCREASE IN WEB VISITS
322%
Client: Hobbs Agency: Curated
High-end fashion retailer
Client: Vodafone Agency: Octopus Group
Vodafone reached out to
Octopus Group after hearing about the agency’s unique Brand To Sales™ methodology. The brief was to relaunch Vodafone’s cloud and host off ering, improving their position in the global market. Octopus Group carried out qualitative research to determine the areas requiring the most
focus during the relaunch, and drive engagement with these areas front of mind, through eBooks, blogs and social activity. The messaging for the campaign was geared to refl ect Vodafone’s focus on safety and security, positioning the brand as a thought-leader on the subject, and resulted in 15.8M ad impressions, and a 322 per cent increase in web visits per year.
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garodigital.co.uk/ case-study/vodafone- theres-cloud-can/
Hobbs was interested to understand how it could enhance its digital strategy by utilising paid social as a tool for acquisition. The brand worked with Curated to drive low-cost traffi c through remarketing. An analysis of Hobbs’ user base enabled Curated to create highly targeted communications around trending themes, such as wedding season. Curated was able to create bespoke personalised content for Hobbs’ users, and ran this in combination with a streamlined paid search strategy. These two campaigns ran simultaneously, each informing the other so that Curated could adjust the content accordingly. The campaign saw ad click-through rate increase by 600 per cent, and quadrupled Hobbs’ total sales over eight months.
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garodigital.co.uk/ case-study/hobbs/
Client: Turtledove London Agency: WebBox
Organic unisex, children’s clothing
brand Turtledove London worked with WebBox Digital to promote their 40 per cent off sale over a fi ve day campaign. The agency segmented Turtledove London’s customer base to defi ne a remarketing list based on previous search or purchase history. The next step was designing two adverts and running them side by side to
test the content and creative, which ran on Facebook’s unique and customisable advertising platform. The campaign was a great success, and saw a return on ad spend (ROAS) of 446.65 per cent.
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garodigital.co.uk/ case-study/turtledove/
RETURN ON AD SPEND
446% Client: Stratajet Agency: ROAST
After establishing itself within the aviation space, real-time private jet booking
application Stratajet sought an agency which could provide an agile paid media solution, to help scale the business. It found its solution in ROAST, and the young agency set about on a two-phase strategy to drive Stratajet’s growth. By setting up an integrated search strategy, and collating audience insights to drive bookings, ROAST redefi ned Stratajet’s online presence and brand messaging, resulting in 680 new registrations in one month (up from three the previous year), and a 34 per cent uplift in bookings.
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garodigital.co.uk/case-study/stratajet/
UPLIFT IN BOOKINGS 34%
21 issue 31 spring 2018
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