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FIGARODIGITAL.CO.UK


INTRODUCTION


Welcome to issue 31 of Figaro Digital - the disruptors issue.


The digital marketing world is in an exciting and revolutionary period of transition, change, and disruption. With new technologies constantly appearing in the digital landscape, and platforms previously in their infancy reaching adulthood, it’s both a thrilling and daunting time for marketers. Such significant shifts within the industry means that it’s now more important than ever to stay ahead of the game, and your competitors. How are you factoring diversity into your business and digital


strategy? Are you really ready for the rise of personal assistant devices and voice search, and the impending implementation of GDPR? Can you speak the language of programmatic? Luckily, this issue is jam-packed with insights from industry experts and those on the front lines of digital innovation to guide us through the biggest technological and social disruptions in marketing. As always, in this issue, there is an abundance of industry insight,


case studies, action plans, and much more, to help you on your way to uncovering which digital disruptor is the one for you. Thanks to Venn Digital for this issue’s brilliant


front cover, reflecting the cutting edge innovations and big changes that are


disrupting the industry. Happy reading! Caity Dalby, Content & Editorial Executive Figaro Digital Team


Figaro Digital Team TEL 0207 870 3380 EMAIL firstname.surname@figarodigital.co.uk PUBLISHING DIRECTOR Neil Argent CONTENT & EDITORIAL EXECUTIVE Caity Dalby EDITORIAL ASSISTANT Laura Marlow


EVENTS MANAGER Paul Nichols MARKETING & EVENTS EXECUTIVE Rebecca Okine DATA & RESEARCH EXECUTIVE Antony Leonida DESIGN Matthew Inman (matt@spinning-top.com) PRINTING Warners


Ben Nimmo (SocialSignIn), Bruna Gil (LinkedIn), Charlotte Adjchavanich (The Body Shop), Dr Nicola Millard (BT), Ellen McHale (Figaro Digital), Frederic Kalinke (Amigo Technology), Gill Ingram (Figaro Digital), Jess Stephens (Trusted Housesitters), Josh Newman (TUI Group), Matt Jerwood (Oxfam), Nathan Fulwood (CreateFuture), Nigel Jones, Founder (The Privacy Compliance Hub), Patrik Jakobson (Ericsson), Rachel Carrell (Koru Kids), Steve Armstrong (Marie Curie), Steven Gutierrez (Transport for London), Tess Mattisson (Choice Hotels Europe)


Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW No part of this publication may be reproduced without the permission of the publishers.


Figaro-Digital @figaro_digital


3 issue 31 spring 2018 issue 21 july 2014


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